Anniversaries run according to a well-established scheme. You celebrate, knock on your shoulder and confirm yourself how great everything went. The inevitable look back must not be missed ... .and then you go on.
It's not that trivial in the case of the Saabblog.net project. 7 years are behind us, and the blog has seen a lot - and the readers with him. Maybe he did a lot, and maybe he also influenced and changed the automobile life and everyday life of one or the other reader.
I have to admit that it has had a lasting effect on my understanding of mobility. Not as it was expected at the beginning. But, influenced by the not happy development in Sweden, in a different way and a new direction. I admit, I changed the cars quite fast some years ago. 2 or 3 years maximum, then a new model was due. Was there a facelift at Saab, which was rarely the case, then I wanted it. For that, the share deposit was looted and the money was joyfully carried to the Saab partner.
And today? A therapist would say patient healed. With the withdrawal of Saab new cars, which are no longer exist and give, the purchase request is extinguished. Not complete, but in consequence. It's not that I would not like one or the other new car. But when you look at the price tag or the leasing rate, the interest goes out. A Mercedes is not a Saab, a BMW either. An Audi would never come into my house, and a Porsche is at most highly enticing. But no Saab.
The shares remain in the custody account, the money in the account. The cars in the hall remain the same, and the holding time increases and rises. 6 or 7 years are average, and the trend is upwards. You could call this lived sustainability what Saab and the blog do with me. Maybe that's how it is, and at a certain moment you realize that Saab driving is slowing down life.
The topic of new investment is off the table. The challenge of "conservation and substance maintenance" is, if you plan it sensibly, budget-friendly. One starts to smile inwardly when neighbors pant from one lease to another. And you suddenly find yourself outside, beyond the consumer circus.
Is it good? Safe for the environment, for me it is at least relaxing. I have to admit that happy, external circumstances come to that. The mega-topic of digitization spontaneously rediscovered last week by our political parties has been turning my career around for several years. More and more is being done on the Web, the classic on-site events are being reduced at breathtaking speeds. A company car that I've been thinking aloud about on the blog before 2 years ago is no longer on the plan. Instead, it will be rented on time if needed. About a large car rental, which has the advantage of having access from anywhere and being able to drop the car anywhere.
The result? You drive with different makes and is still happy when you sit back in a Saab at the end of the day. A soothing analog car, without Lane Keeping Assistant, without collision warning, without admonition to keep the speed and so on. But just a place without influence by the cloud. One of the places that is getting rarer.
I find myself liking the old Saabs more than the newer ones. I prefer a 9000 to a 9-5, an 9-3 I to a 9-3 II. Back to the roots? Remember? Maybe ... Accepted is what makes you happy.
What's next? The blog project goes into the 8. Year. With that, Saabblog.net is online much longer than I ever expected. It is, and I have to say, no life project for me. That I'll pull the plug someday, is for me as agreed. The only question is when. The project, and that's the fascination of it, lives and does what it wants. It controls itself, through external influences. By listening to what people tell me about Saab, about Trollhättan and the history of the brand. How they live with Saab in the present and what Saab does to them. That Saab is a part of her life for many, and more than just a car, is a fact.
Maybe the blog makes the life of some readers a bit more colorful, sustainable, relaxed. Then a lot would have been achieved and I would be happy!
In this sense. Happy birthday, crazy Saab project!