Launch 9-5 – demand more, says Saab
Campaigns to launch a new product are to be viewed as highly critical. Everything stands or falls with them and a misplaced message can...
Read more ...Campaigns to launch a new product are to be viewed as highly critical. Everything stands or falls with them and a misplaced message can...
Read more ...The Saab 9-5 was one of the most important models whose success ensured the survival of the small Swedish manufacturer. It wasn't just in Europe that he generated...
Read more ...There are car moments in life that you never forget. It feels like an eternity ago, but it's still present. I was busy...
Read more ...North America was Saab's most important market. One can also say that Trollhättan's survival was temporarily dependent on its success there. But the USA...
Read more ...1997, those were exciting times! Saab's automobile production turned 50 years old, and there were anniversary models of the 9000 as gifts to customers. The…
Read more ...Winter time is a time of longing. The right Saab classic or youngtimer for the next season is at the top of the list. A special Saab 9000 Aero drives us...
Read more ...Saab was once a Swedish state affair. King Carl the XVI was there for the brand's 50th birthday. Gustav guest in Trollhättan. The Viggen moved in the sky...
Read more ...1997 was the television year for Saab in Germany. There was something to celebrate. 50 years of automobile construction, avant-garde, as 3sat states. Then the IAA in…
Read more ...The first Saab 9-5 was actually a birthday present that the Swedes gave themselves for the 50th anniversary. They put a lot of effort into the presentation,...
Read more ...It's been five years since I last wrote about Joe. Yes, he's still there and he's in great shape!…
Read more ...Saab and the planes. These were common roots and sometimes even common fathers until the 90s. The boundaries between departments were fluid,…
Read more ...It's October 1997. The Swedish magazine Teknikens Värld is looking for the car of the year. She tests various new releases, everything works...
Read more ...Do you know that too? Once again the defect witch is on the move on your beloved Saab and the woman says for the umpteenth time, darling, sell the car...
Read more ...