Dagens Industri, the big Swedish business newspaper, has started a survey on how the Swedes see the future of Saab.
It was asked whether in the next 3 years Saab would continue to exist as a large Swedish car manufacturer.
The choice of possible answers was as follows:
- Yes, Saab continues to exist with the current owners.
- Yes, Saab continues to exist but with other owners.
- I do not know.
1046 people were interviewed, and 59% believe in the Saab future. However, only 14,6% believe Saab is still in the same ownership in 3 years, while 44,5% of respondents expect the ownership structure to change.
Around 24% of the Swedes surveyed viewed the future prospects negatively, while 17% answered “I don't know”.
Interestingly, participants aged 15-22 see the future optimistically, while the age group of 56-80 year olds judge Saab's future negatively.
But the 15 - 22 year olds are tomorrow's buyers and therefore the future.
Source: Dagens Industri