Saab names new Saab importer for China

Saab Automobile and China Automobile Trading Ltd. (CATC) have reaffirmed their recent letter of intent last December and appointed CATC as the official importer for Saab Automobile in China.

An important step for Saab and the rebuilding and restructuring of the dealer network in the People's Republic of China. Sales will begin in September 2011 after CATC has established a Saab National Sales Agency.

The new company will take over all sales, marketing and after sales activities of Shanghai GM, which was previously responsible for Saab sales. Another step to the important own dealer network and another solution out of the General Motors past.

The restart in China will be done with 10 dealers.

Jan Åke Jonsson, still CEO and Saab president, sees great growth potential in the world's largest car market. With the Saab 9-5 and the new Saab 9-4x, he sees Saab in the market of China's most demanded premium automobiles very well positioned.

Ding Hongxiang, Chairman and President of China Automobile Trading Co., Ltd, commented: “We are pleased to become a partner of Saab and help shape its new start in the market. The premium segment in China is growing at two to three-digit rates for some premium brands. We see ourselves in an excellent position with Saab and the 9-5 and the new Cross Over Saab 9-4x.

Source: Saab Automobile