Saab continues to expand its international distribution network. The important Russian and CIS market will be taken over by Armand Import in the future. At the same time, Armand is also responsible for all marketing, sales and distribution activities in the countries of the CIS.
Armand Import, based in Moscow, is part of the Armand Group with many years of experience in the automotive sector. The start will be in the middle of 2011. The dealer network will consist of 12 dealers in the main Russian cities at the start and will form the basis for further expansion.
Jan Åke Jonsson, still Saab CEO and President, was pleased to have won Armand as partner for Saab. Armand has a good image in the Russian market and sees itself as committed to good customer service and long-term partnership.
The Russian market holds great growth potential for Saab, which is in the largest product offensive in the company's history. Therefore, this is the right time to start now in Russia and the CIS, Jonsson continues.
Igor Gerts, CEO of Armand Import, said: “We are very pleased to represent the Saab brand in Russia. Our company is proud to sell Saab automobiles. We see great potential for Saab in our country.
Source: Saab Automobile.