There are messages that I like to write. Good news for Saab, for example. Yesterday I had a phone call with Saab Germany boss shoemaker, which showed me that we are on the right track. The team of Saab Germany has many interesting ideas to show presence and is working on alternatives to the IAA.
What I am particularly pleased is that Saab brings the blog, and thus the Saab community on board. And that Saab will break new ground to showcase the brand. That's brave from Saab Chef Shoemaker and goes well with our cool, Scandinavian brand.
And it shows us two things. On the one hand, it shows us how important the fan base is for the brand. Secondly, the work that Saab Germany is doing is clear proof that our small Swedish brand has a future.
Saab is small, Saab is innovative, Saab is not like the others. I think the Saab Fan community will be even more involved and heard by the brand in the future. This is still a long and difficult road, with a lot of work. But the opportunity is there and the opportunity is unique.
With the commitment of Steven Wade, Saab Sweden has been doing something unique a few months ago, something no car brand in the world has done so far. One has taken a fan on board and thus secured a place, very close to the customer. No, I do not want to go aboard Saab. My current job is more than good and I like him the way he is.
But, we - the fans - could now get the chance in Germany to actively help shape Saab's future. The blogger and the Saab management will meet next week. It's about the IAA alternatives.
It remains exciting and we will take our chance.