Many suggestions for the appearance of our IAA Saabs have meanwhile landed in my mailbox. The idea search is still running until the 01.09.11, so it's still time to submit a good proposal. Many of the advertising slogans that have reached me relate to the Swedish origin of Saab. Some good ideas from Saab fans for the IAA ever today, as an update and small preview on the blog.
I think that's a good thing, because Saab has to emphasize its Nordic origins more. The idea of Saab Fan Till to “dress” the new Saab 9-4x in the Swedish flag is almost brilliant. The proposal will probably not be possible due to the extremely short preparation phase, but it would definitely be OK, and it would be a good idea for further appearances.
A second trend is the roots of Saab and the memory of historic Saab models. Two readers said you could apply an old Saab, like the Ursaab, to the new vehicles. So the past and the future of our brand is traveling through Frankfurt at the same time.
It would definitely be cool if this could be done in a short amount of time. I think this suggestion will also be made in Frankfurt near Saab Germany, because I like it too.
But we will probably have to settle for good advertising slogans on the cars. Time is running out, Saab gets the drafts on the 01.09 and on the 13.09 the press will see our community Saab. In between there are not many working days.
Jürg has given us some ideas how the whole thing could look like. Simple, catchy slogans, I think that's our way.
That also seems to be what the fans think. In every second mail is the phrase "keep it simple". Simple, clear, Scandinavian. That is the language of Saab. Very good.
Not quite in the subject, but I really liked the mail from Guy from Luxembourg. In addition to slogans, Guy has also provided a great design that represents the past and future of Saab.
Thanks Guy for the work. If the alternative IAA appearance fails, which we all do not hope for, it will not be up to the Saab fans. All who have delivered the many designs and slogans already have my thanks. However, I see it, the decision is difficult.
Because there are absolutely strong ideas.
What an impressive statement. It shows us that Saab is alive and the community stands for the brand, especially in difficult times. More designs are welcome. The time is running !