When viewing the suggestions from the Saab fan community, Saab Marketing chief Henrik Claesson noted that “one price will not be enough to meet the suggestions”. It is a wise decision and in principle the whole Saab community deserves recognition for the commitment to our Swedish brand.
Wolfgang is a graphic designer and copywriter by profession - of course also a professing Saab fan. He took a lot of time and delivered a whole series of designs. He got his inspiration from the James Bond films and somehow the statements are crisp and appropriate.
Also from the print sector is Saab Fan Ullrich, who incidentally also has one beautiful Saab 96 the last series drives. We recently had a photo shoot with the 96 and when the IAA show is over and I closed my honorary Saab press office, a photo story about the 96 comes in new car status.
Ullrich has come up with the following advertising ideas:
SAAB - sympathetically different
SAAB - individuality instead of boredom
SAAB - individual instead of conventional
SAAB - driving pleasure in Swedish
SAAB - sympathetically different - but safe!
SAAB - Of course!
SAAB - sympathy on wheels
SAAB - Swedish clear
SAAB - scandinavian sympathy
Hey Ullrich, because you notice the long years in the industry. Thanks to Munich. The Saab community is open and tolerant. It has no limits and there is no language barrier. You can tell that from the solicitations for the Saab convoy coming from all over Europe.
From Finland comes from Jani following mail to the topic, which I would like to publish here in the extract:
... first one, you should get know to people, how good car saab is, it is
very good car to drive., one of the best. Finland, many car sellers
say, that saab is good car, better than volvo, audi etc, but some
reason, it is very difficult to sell, saab is having some-child
bad reputation, bad fuel economy, maybe old 99 took much
fuel), and old technology (it is not, like saab trinionic was very good
engine management system). You should get those things to peoples.
those are at my opinion, saab is very advanced car, and important it
is so good car driven, one of best
So saab is safe cars, familys who especially children,
could be one big group for saab.
and so saab is young and fresh car.
Thanks to Jani! The topic of Sweden and Saab's peaceful, open image have kept many readers and Saab drivers busy. Tom, just the same name - not the blogger, has interpreted the “Swedish heart” as an idea in a new way. The little bug was changed in the final draft. So please tolerance.
The heart of Sweden is one of my secret favorites and goes very well with Saab.
Saab will announce the winners of the best designs on Tuesday. I thank all those who have brought in great ideas. SaabBlog.net is currently very time consuming, as many Kontake and coordination to alternative IAA on my desk run.
The overwhelming feedback from the Saab community confirms the work and shows that Saab is on the right track in Germany. If you get the problems fixed in Sweden this week, you do not have to worry about the future of Saab here in the country.