No one will miss Saab at the IAA, wrote Bertel S., blogger of “The Truth about Cars” on his blog. He put it wrong. At least for some of us. The saying should be "No one will miss the IAA without Saab". For days I tormented myself with the thought of having to go to this car show. Yes, have to. Because promised is promised. My little nephew would be the right age to visit the IAA and my friend Marco's eldest son is also an IAA candidate.
But without Saab to the IAA. Phew. Why and why. What could interest me? Mercedes, Audi, BMW - irrelevant, they are on every corner. Likewise VW, Skoda, Seat. Not to mention GM brands. Just the idea of torturing yourself through crowded halls for hours, having to watch Japanese and Koreans is a pain.
Well, there would be the brand from Gothenburg, which kindly took over our Saab space. Better a Volvo on the Saab Areal than a Korea Chevy. Maybe then I could make friends with the idea that Volvo could become my new, automotive, home. In the case of the cases. At some point you have to take the first step. Why not now.
All-clear. Marco's eldest son doesn't want to go to the IAA. "No SaAA without Saab". Well. The next day my nephew. “No Saab at the IAA? What do you want there? ” Great, clearly my nephew. We prefer to go to the cinema. Man, how lucky I was.
Saab has the nice habit of enjoying Anniversary models every 5 years. These are better equipped and have some nice things that the series does not have. Anniversary models could become collectibles. There were 1997, 2002 and 2007 such anniversary Saabs. Rarely do you see all three guys standing in the parking lot together.
At dusk in front of my house it was time. Friend Marco was visiting and historically accurate Saab 9000, Saab 9-3 and Saab 9-5 Anniversary were parked next to each other.
2012 would like to continue this tradition with a new Anniversary Saab. I'm full of optimism.
The patience of the Saab fans
Like the little Saab fans who do not want the IAA without Saab, so are the adults. Saab driver Mark has bought his 270.000 kilometers Saab 9-3 out of leasing and is always waiting patiently for his new Saab 9-5 sports car.
Reader Marcus and soon Saab driver will drive his sister's 12-year-old polo to the customer (I understood that correctly - right?) Because he doesn't want a BMW, Audi or Mercedes.
And my good friend Silvio was now in Saab center Frankfurt to update his Saab 9-5. Actually, he wanted to buy an annual car or demonstration car. Unfortunately, the choice is so narrow that he does not find anything he likes. So the Saab 9-5 is getting fit for the next few years.
These are just three examples, I could write more about it. Surprisingly that is already, because the behavior of the Saab driver goes already in the direction of consumption refusal. Apparently, many people on the one hand, no matter which make they drive, on the other hand, not always a brand new car in front of the door.
That is solidarity and love for the brand. But, let's be realistic. Saab has lost many customers in recent months. Leases can not be extended indefinitely and not everyone can or wants to replace their old car. The same is the case with traders, where some are currently leaving the ship.
It is, I say quite frankly, astonishing that so many customers and dealers have stayed with us over such a long period of time. There are still around 11.000 orders on the books in Trollhättan. But that's only part of the truth. Much more jobs are planned. If production is running, Trollhättan will receive an additional flood of orders. I'm sure of that, because every week I get emails from customers who are waiting to order.
The chances for new cars from Sweden have improved this week. Anyone considering a purchase should stay tuned.
The Saab bag at the IAA
Yesterday I wrote one small article about the Saab bag, which hiked over the IAA in Frankfurt. Some have recognized the carrier of the bag, the Saab world is so small. The bag belongs to Saab driver and fan Uli. He is Saab human with body and soul. Uli owns a Saab 9-5 and a Saab 96, which he maintains with love.
For him, an IAA without Saab is painful and that's why he walked over the car show with what he says is his “Saab Protest Bag”. Because where to put the brochures. A carrier bag from a "third-party product" is not possible. Correct.
That's how the Saab fans are. A life without the brand does not work. Typical Saab. Yes, that too second note from Frankfurt was not for the Saab 9-3 or a booth but came from hall 9. Unfortunately, but maybe we will get 2013 a stand in Frankfurt. I'm confident.
The thing with the mailbox
Finally, the annoying topic. Since I also have a job and the week was quite clamped I was able to sort my Saab postbox until late yesterday. It will take a while to get some 100 unread mail this week. Unfortunately there were also press inquiries, but I can not change it. That's life!
All who are waiting for an answer. Please be patient, I also have to ask for some things. And there are still no answers to some questions in the current Saab situation. Much is still in the balance in Sweden. But what is possible, that will be answered.