Saab dealer tour 2011: Weber Automobile Berlin

Three Berlin dealers, three different Saab worlds. Just as the Saab drivers are very individual, so are the Berlin Saab partners. Weber Automobile welcomes us with a very exclusive ambience. On the site is a state-of-the-art building next to a lavishly restored historic building.

Weber Automobile, Berlin
Weber Automobile, Berlin

Everywhere in the house the urge for perfection is felt, which continues into the workshop. Fascinating! The preparations for our Saab event were also perfect. A showroom was ready for our Saab 9-5 sports car and for the Saab 9-4x. A great Italian buffet provided for the physical well-being of the Saab driver and our team.

As soon as we arrived, the first Saab friends and fans of our Swedish brand came. The response to the new 9-5 sports car and the Saab 9-4x was excellent, praise was heard everywhere and the joy of the new Swedes was palpable. Just as Weber Automobile strives for perfection, so does Saab. It received the small, fine and loving details of our exclusive Swedish cars for the new model year with enthusiasm. Like the legendary Saab aircraft icon, which can now be found in several places.

Weber Automobile, Berlin
Weber Automobile, Berlin

Once again, Saab fans came to Weber through the blog and it was wonderful to finally speak to one or the other in person. I am particularly pleased when father and son come together, and both are very sympathetic to our brand. All of them show their enthusiasm for our passion in Trollhättan, and I think the new Saab are a great prospect for the future of the brand.

Weber Automobile is very committed and very open to the Saab future. Our third event in yesterday's Berlin Marathon was also a success for the brand.

On behalf of the whole Saab team, I would like to thank you for the welcome and the perfect organization!


4 thoughts on "Saab dealer tour 2011: Weber Automobile Berlin"

  • blank

    Hi Tom,

    You've been on the road with the new trolls for a few days already: Can you say something about the consumption of the two vehicles (highway / country / city)?


  • blank

    yes, it is interesting how different the dealers present themselves. Despite a good degree of corporate identity, many have a very personal touch. I find it a lot nicer than these car stamps that all look the same.



  • blank

    Thank you for the very interesting evening. It was a beautiful sight when the 5 through taillights in the dark under the S-Bahn bridge have passed. Unfortunately I did not manage to pull my camera. But I do not see it as a problem, because this sight was certainly not unique.
    Good luck with the rest of the tour.
    Bye for now

  • blank

    At least in the photo it almost looks like a boutique and not necessarily a car dealership! 🙂

Comments are closed.