On Friday came the redeeming news of the Saab takeover by Pang Da and Lotus Youngman. Both investors see Saab as a long-term investment and stand by the Swedish origin of our brand.
The entry of a strong industrial partner and the largest car dealer in China is the better alternative than the entry of a hedge fund from the US. Suddenly Saab has access to the largest distribution network in the country and more. Because the 100% acquisition will bring Saab one thing above all else: rest.
Rest, which our brand desperately needs to get out of the headlines, to sharpen the brand profile and to develop new products. Because the headlines we have mastered in the last few months way too often and with the wrong topics. If something should make headlines, then our products.
With the takeover, Saab is firmly established and the future investments are secured. Saab will launch a model offensive that is unique in its history over the next few years and launch new series on the market. The press in Sweden today writes of 7.5 billion crowns in 24 months that will flow into the factory and the development. Anyone who hastily unscrewed their Saab dealer shield in the last week will probably have decided wrongly.
In the future there will be less business news on the blog, but more car stories and Saab events. One thing I can live with.
Today, Saab Automobile takes the next step with the creditors' meeting. The new business plan is presented to the suppliers and the creditors' approval is considered safe. Some have already signaled benevolence yesterday in the Swedish press. If the meeting goes as expected, then the negotiations begin to restart production.
These are exciting times for our brand, which is now on the right track. In Germany, for example, the response to the dealer tour is so positive that other Saab national companies will adopt the concept of the German Saab branch.
It's small steps and Saab has many more to do. The future began for our car brand from Sweden on Friday. We can be happy, because there will soon be a lot of exciting and new things coming from Trollhättan - and I don't mean a commercial thriller.