The Saab Zentrum Würzburg is one of the very strong and longtime Saab partners in Mainfranken. I was not there in person, but what I heard was impressive. Everything else would have surprised me too. In the run-up to 600 active Saab drivers have been written and the new Saab 9-5 sports car and the Saab 9-4x were already on Sunday in the exclusive showrooms.
Because on Sunday it was “Würzburger Mantelsonntag” and thus a traditional shopping day in Würzburg city center. The Saab Center had therefore set up a shuttle service from the city center to the car dealership. On Sunday alone, 150 interested parties came to take a first, very exclusive look at our new Saabs.
On top of that. Flyers were printed for our Saab tour and Saab sweatshirts were commissioned. So you can see the entire Saab team united with the owners and the Saab salesman of the dealership in uniform clothing.
So much commitment to our Swedish brand impresses me and will be hard to beat. I say a big thank you to Würzburg, also on behalf of the Saab team and the fans!