Saab dealer tour 2011: Saab Zentrum Gießen

On Tuesday, the dealer tour was in Giessen and from readers on the blog, I have only received praise for this Saab event. Anja Dorn from the Saab Germany team photographed and wrote a short report. I think it's great, because only one author on the blog, that is boring with time and another point of view is always interesting.

The new Saab 9-5 sports trolleybus in Saab Zentrum Gießen
The new Saab 9-5 sports trolleybus in Saab Zentrum Gießen

Anja Dorn writes: In the Saab Zentrum Giessen and the Saab team led by managing director Stefan Schmidt you can directly feel the Nordic atmosphere that is spreading everywhere.

Of course, our new stars 9-4X and 9-5 SportCombi are also in the foreground and you can feel the excitement about the approx. 50 customers who drop by in the evening but also in the Giessen team. The love of detail can be discovered right in the sales room where even Swedish travel guides and even the moose are discovered in the basement.

Anja Dorn from the Saab Germany team and the new Saab 9-4x
Anja Dorn from the Saab Germany team and the new Saab 9-4x

The close bond between the customer and the team on site is fascinating. In the uncertain time Saab customers brought consolation chocolate and flowers to the team!

The customer structure is also impressive this evening: university professors, tax consultants and lawyers - fitting Saab.

Big compliment to the team and good luck with follow-up!

Text: Anja Dorn & tom@saabblog.net

One thought on "Saab dealer tour 2011: Saab Zentrum Gießen"

  • Hi Tom,

    I always liked to read your dealer tour reports.
    Great and positive reports - often really great pictures (including those with “bizarre” and old Saabs).
    Good advertisement for “our” brand!

    I can hardly wait and am already looking forward to Wednesday in Bremen Horn-Lehe / Lesum - finally the two Saabs “live”! I guess I'll drive by "spontaneously". 😉

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