Saab Dealer Tour 2011: Volker Möhler GmbH

At the end of our dealer tour 2011 we went from Frankfurt to the far north. Yes, and somehow I am so connected to the team of Saab Germany and the Saab community, that I took two more days to be part of the final.

Saab partner Volker Möhler: Saab 9-5 sports car and Saab 9-4x in Bremen
Saab partner Volker Möhler: Saab 9-5 sports car and Saab 9-4x in Bremen

The 470 kilometers from the German Saab branch to Bremen were a very special ride and a German premiere, but later I'll tell you about it in another article.

The car dealer Volker Möhler GmbH in Bremen Lesum is a modern, very Scandinavian-cool building. This fits very well with our brand. Coincidentally, cars from the other brand from Gothenburg are also in another showroom separate from Saab.

We were also very welcome at this station and the showroom was already prepared for our exclusive Swedish stars. About 50 Saab drivers and interested parties came to the appointment, some of them accepted a very long journey.

The managing director of our Saab partner in Bremen, Mr. Dittmar Schreyer, gave a short, committed address as a welcome, which expressed his enthusiasm and loyalty for Saab. Saab Country Manager Jan-Philipp Schuhmacher then informed the Saab community about the current development in Trollhättan. Both speeches were greeted with applause, but then it was only about the new Saab 9-5 sports suit and the 9-4x.

Saab Country Manager Jan Philipp Schuhmacher and Dittmar Schreyer in Bremen
Saab Country Manager Jan Philipp Schuhmacher and Dittmar Schreyer in Bremen

In the many conversations of the evening, I believe one or the other firm purchase intention and perhaps even a spontaneous purchase to have heard out. The Bremen Saab community, and those from the wider area, is loyal to Saab and is waiting with impatience for the series production.

Finally I got to know some Saab fans in person, where previously only mail was in contact for months. I was very happy and we had great (Saab) discussions. In Bremen, the appointment was a lot of fun. The Saab Spirit in the car dealership Möller lives, because also employees from other branches came to see the new Saabs.

As the managing director, Mr. Dittmar Schreyer, said in his speech “... we will celebrate a real party for the market launch ..”. A great idea and I'm looking forward to seeing you again in Bremen Lesum in 2012!

2 Comments
Newest
Oldest Most Voted
Inline feedback
View all comments
mac9-5
mac9-5
12 years earlier

Moin Tom.

Thank you again for the “Bremen information” from you in advance - otherwise I would not have driven the 95 km to Bremen (and would have missed a lot !!). 🙂

It was also very nice to get to know you personally and have a chat with you !!!

The event in Bremen was nice, the vendors informative and helpful and the two cars are really great.
I think that Saab has had the chance to meet the “mass taste” again for a long time.

Unfortunately, not everything was as expected that evening - because I've been an SUV fan since Wednesday! 😉 ;-(