In Saab crisis year 2011, only 40 Saab engineers have left Trollhättan for Gothenburg. The other Swedish car maker is still urgently looking for engineers and would like to hire Saab employees. Even now, after the bankruptcy petition, Saab employees seem to be struggling to turn their backs on Trollhättan.
The loyalty is exceptionally high, as I was able to experience the last few days in personal conversation. Even now, when most of the employees are to be terminated by the bankruptcy trustee, executives remain deliberately on board. Is it the famous Swedish stubbornness? That is possible, but not likely, because international leaders are (for now and still) loyal. Presumably one is just Saab man or Volvo man (... or woman), Gothenburg is not a tingling alternative.
The Saab drivers are the same. A friend of mine has reserved a Saab 9-5 II leasing return, so that the Saab replenishment in the family does not break. A good and far-sighted idea! Another friend will be upgrading to a 9-5 sedan soon instead of a new 9-5 sport suit. And I am also looking for a specific Saab in the new car stage. Yesterday I visited the dealership of another, very good and very sexy brand. Only to find out that I'm lost for other brands ... just absolutely Saab - infected!
So somehow and somewhere I'll buy a new Saab that meets my minimum requirements. If necessary, directly from Sweden, maybe at ANA in Trollhättan. Is this crazy? A new car with no prospect of warranty service and with questionable market value? No crazier than staying on board with an automaker that does not build cars anymore.
At least temporarily, no builds ... The bankruptcy trustee duo secures the structures behind the scenes, which initially sounds little spectacular. But this secures the Saab future and the attractiveness for a possible buyer. Because only a company with functioning structures is a candidate for a possible complete purchase.
There seem to be opportunities for that. Of course, everything is now more hope and wishful thinking, but can such a brand disappear? A brand with such loyal employees and customers?
Not really. It has to go on.