In the Saab crisis year 2011, only 40 Saab engineers left Trollhättan for Gothenburg. The other Swedish car maker is still urgently looking for engineers and would like to hire Saab employees. Even now, after filing for bankruptcy, Saab employees seem to be having a hard time turning their back on Trollhättan.
The loyalty is exceptionally high, as I also experienced in the last few days in a personal conversation. Even now that the majority of employees are to be dismissed by the bankruptcy trustee, executives remain deliberately on board. Is it the famous Swedish stubbornness? That is possible, but not likely, because international managers are also (for the time being and still) loyal. You are probably Saab Mann or Volvo Mann (... or Frau), so Gothenburg is not a sparkling alternative.
It's the same with the Saab drivers. A friend of mine has reserved a Saab 9-5 II leasing returns so that the Saab supplies do not break down in the family. A good and far-sighted idea! Another friend will soon be getting into a 9-5 sedan instead of a new 9-5 sports suit. And I'm also looking for a certain Saab in the new car stage. Yesterday I visited the dealership of another, very good and very attractive brand. Only to find out that I'm lost for other brands ... absolutely Saab - infected!
So somehow and somewhere I'll buy a new Saab that meets my minimum requirements. If necessary, directly from Sweden, maybe at ANA in Trollhättan. Is this crazy? A new car with no prospect of warranty service and with questionable market value? No crazier than staying on board with an automaker that does not build cars anymore.
At least temporarily none is building ... The bankruptcy trustee duo secures the structures behind the scenes, which at first doesn't sound very spectacular. This secures the Saab future and the attractiveness for a possible buyer. Because only a company with functioning structures is a candidate for a possible complete purchase.
There seem to be opportunities for that. Of course, everything is now more hope and wishful thinking, but can such a brand disappear? A brand with such loyal employees and customers?
Not really. It has to go on.