Saab loyalties in Sweden and elsewhere

In Saab crisis year 2011, only 40 Saab engineers have left Trollhättan for Gothenburg. The other Swedish car maker is still urgently looking for engineers and would like to hire Saab employees. Even now, after the bankruptcy petition, Saab employees seem to be struggling to turn their backs on Trollhättan.

The loyalty is exceptionally high, as I was able to experience the last few days in personal conversation. Even now, when most of the employees are to be terminated by the bankruptcy trustee, executives remain deliberately on board. Is it the famous Swedish stubbornness? That is possible, but not likely, because international leaders are (for now and still) loyal. Presumably one is just Saab man or Volvo man (... or woman), Gothenburg is not a tingling alternative.

The Saab drivers are the same. A friend of mine has reserved a Saab 9-5 II leasing return, so that the Saab replenishment in the family does not break. A good and far-sighted idea! Another friend will be upgrading to a 9-5 sedan soon instead of a new 9-5 sport suit. And I am also looking for a specific Saab in the new car stage. Yesterday I visited the dealership of another, very good and very sexy brand. Only to find out that I'm lost for other brands ... just absolutely Saab - infected!

So somehow and somewhere I'll buy a new Saab that meets my minimum requirements. If necessary, directly from Sweden, maybe at ANA in Trollhättan. Is this crazy? A new car with no prospect of warranty service and with questionable market value? No crazier than staying on board with an automaker that does not build cars anymore.

At least temporarily, no builds ... The bankruptcy trustee duo secures the structures behind the scenes, which initially sounds little spectacular. But this secures the Saab future and the attractiveness for a possible buyer. Because only a company with functioning structures is a candidate for a possible complete purchase.

There seem to be opportunities for that. Of course, everything is now more hope and wishful thinking, but can such a brand disappear? A brand with such loyal employees and customers?

Not really. It has to go on.


9 thoughts too "Saab loyalties in Sweden and elsewhere"

  • Maybe one should wake up slowly in Sweden to see what kind of cultural and economic good is being sold there. With reasonable guidance, SAAB would never have gotten into such a shy situation. The loyalty of the fan worldwide should also give the last responsible person to think !!

  • Hey Tom!

    I'm just as much as you, just before 20 min I thought in my car again 'an ignition lock belongs in the middle, otherwise do not go anywhere' 😀

    I myself know how it is with other brands, I work for a German 'nobel' company myself and have very good contacts to one of the other. Nevertheless, SAAB attracts me and not the others!


    • Oh, the 9000er you can just forgive it ...

  • Hi Tom,

    it is exactly like that. This is an invaluable asset of this brand. Every possible buyer can be lucky not to have to build this first. After all, generating loyalty and trust takes several years. Apparently, work is being done very diligently behind the scenes. Please keep your very appreciative, factual and objective reporting, coupled with this passion also for 2012!
    You're not alone!

    Greetings from Schleswig-Holstein from an ex-Hesse!

  • Hallo,
    the report speaks from the heart 🙂
    Also I have made a limousine from a Sportcombi ordered, from white now black, from TTID now Turbo4, from Aero now linear, from all-wheel drive now front-wheel drive, from Schaltwagen now automatic ....
    And? No matter! Main thing 9-5 II !!!
    I got and approved the 9-5 II new car yesterday.
    And I'm completely thrilled after the first few kilometers!
    Guarantee? It's too bad, anyway. At German-Assistance, a used car warranty has been completed online today, so there is at least some protection for the most important components.

    Now I'm still looking for original 19 "turbine wheels as complete wheels or just rims. Does somebody has any idea?

    PS I'm sure it will continue in Trollhättan and then there's the coveted Sportcombi, just stop later ...

    Best regards,


    • I think that's really great of you! * thumbs up * 😉

  • I just caught myself visiting the Gothenburg brand. Really good cars, especially the V60 is similar to the 9-3 station wagon, but not a Saab. So if, then a very last resort. I just can not identify with any other brand.

  • Have a look at the website
    Fantastic 900er for the top price
    That's how the brand lives in the future

    After 6 x 9-3 and 1 x 9-5 Aero now on D-brand.

  • I would like to drive a new Saab, too. Since I can put down a second Saab privately but nowhere and the company car (Saab 9-3, 1.9TTid Vector) is to be delivered soon (will not take over ween see above), I will unfortunately have to change to another brand.

    I would have liked to help increase the weak sales figures. These were, in my opinion, the biggest problem of Saab. The drivers are loyal, but often "too long" compared to a model.

    Well, and the recruiting of customers did not work because the vehicles are bad, but because I think just the presence of the new models in the public was missing (TV, print advertising, etc.).

    I did not really have a problem with the Opel or GM technology in my Saab stuck, but the vehicles really look too different. Only those who looked closely could discover similarities here or there, or find telltale logos.

    Anyway, I still hope that Saab will continue and maybe then I can get one again as a company car or put as my Own Saabi in the not yet existing garage.

    The whole thing apart from my visits to Trollhättan, who would be a bit colorless without Saab.

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