Saab is a rough diamond. Even in the current situation, the Swedish carmaker is worth hundreds of millions of euros to investors. Because Saab is Sweden, Scandinavian design, Turbo and Saab is just a cult. What would be possible for a small, sporty Saab, Gray Design shows us.
As a tribute to the unforgettable Saab designer Sixten Sason and the original Saab, the study 92010 was born. The study, in the best Saab tradition awakens the fantasies for a sporty, compact Saab. Even with the purchase of Saab by Spyker presented a supercar study.
Saab is not dead, so we deliberately contradict today's headlines, created by a more than unfortunate comparison of the bankruptcy trustee. Bad press sells well, we learned that. But we know that the fight for Saab continues behind the scenes.
Saab is the last premium brand that is comparable to a rough diamond. Other premium brands have long overstretched design language and brand essence and are getting the receipt for it. Just like the former number 1 among traditional brands. From Stuttgart, from A to S, they thought they could cover everything with one brand. The receipt and erosion of the brand came slowly and slowly. Today Daimler, fully deserved, is in third place behind BMW and Audi.
Saab, on the other hand, is almost untouched, because Saab Design has a long continuity with very long durability. Saabs are timeless and that makes the brand so interesting for investors.
Saab is a huge opportunity for those who want to invest and who have a long breath. The design study shows what could happen. Investors, hear the signals!