Missed anniversary. On the 02. February 2011 went online SAABblog.net, and the first article was published. Meanwhile, a lot has happened, and I admit, nothing has developed as planned. Actually, it should be an autoblog for our Swedish passion. One, two articles a week about old and new Saabs, driving reports, dealer reports, accessories. Actually, two authors should write as well. Almost nothing came true. Because shortly after the first articles stood in Trollhättan the tapes. And they persisted. And also the second author left the ship.
The blog became an economic thriller nobody could predict. Many heights, many depths.
A highlight in the last 12 months was the Saab Dealer Tour, where I got to meet many fans and Saab dealers who live Saab daily. There are still a lot of contacts, and I am happy that some good friendships have come about through the common Saab passion. Saab has fought in Germany, and the Saab riders have shown with positive feedback what might have been possible.
One of the low points was the canceled IAA and the failure of the alternative IAA in the last second. The absolute low for the blog and the Saab community came on 19. December, the day Saab filed for bankruptcy. But Saab is tough and has at least the 9 life of a cat. Since the black day in December, we are slowly and steadily working our way out of the deep, and a new future for the traditional brand seems possible.
The blog has grown faster than expected and requires a lot of time. It's probably the worst paid job in the world, if it's a job. But I do not want to miss a minute of the last 12 months, because he is also one of the nicest tasks for someone who has gasoline in their blood. Also comes through the Saab community a lot of positives from the commitment back.
The story with the blog is now a year. During this period, there were 1.072 articles, which are three posts per day. There were also some unpublished articles, such as the last part of the Saab dealer tour. The events in Trollhättan had overrun author and article, the end of the Saab dealer tour was never published.
Even more statistics? In the first month we had exactly 3.004 visitors. Meanwhile, we are approaching the brand of 160.000 visitors a month, and in the next few days we welcome the one millionth visitor.
Not bad, I would say. The blog has been made possible by many fans who actively collaborate, send pictures and information. The crew of Saab Germany has a large share, because in the darkest time some enthusiasts hold up the Saab flag in Frankfurt. The loyal Swedes, who always provide me with information, and also Radio Stockholm are partly responsible for the fact that everything works.
12 months blog are not enough yet. It continues, first in stages. Next comes the sale of Saab and the happy ending in Sweden. Once we have overcome this hurdle, I will first take a deep breath. Breathe and reorganize my activities. Then, maybe, keep blogging.