Missed anniversary. SaabBlog went online on February 02, 2011, and the first article was published. A lot has happened in the meantime and I admit that nothing has turned out as planned. It was supposed to be an autoblog for our Swedish passion. One or two articles a week about old and new Saabs, driving reports, dealer reports, accessories. Actually, two authors should also write. Almost none of this came true. Because shortly after the first articles the tapes were in Trollhättan. And stood stubbornly. And the second author also disembarked.
The blog became an economic thriller nobody could predict. Many heights, many depths.
A highlight in the last 12 months was the Saab dealer tour, where I got to know many fans and Saab dealers who live Saab every day. We still have lively contact with some of them, and I'm happy that some good friendships have been created through the shared Saab passion. Saab fought in Germany and the Saab drivers showed with positive feedback what would have been possible.
One of the low points was the canceled IAA and the failure of the alternative IAA in the last second. The absolute low for the blog and the Saab community came on December 19, the day Saab went bankrupt. But Saab is tough and has at least 9 lives of a cat. Since the black day in December we have been slowly and steadily working our way out of the deep, and a new future for the traditional brand seems possible.
The blog has grown faster than expected and requires a lot of time. It's probably the worst paid job in the world, if it's a job. But I do not want to miss a minute of the last 12 months, because he is also one of the nicest tasks for someone who has gasoline in their blood. Also comes through the Saab community a lot of positives from the commitment back.
The story with the blog is now a year. During this period, there were 1.072 articles, which are three posts per day. There were also some unpublished articles, such as the last part of the Saab dealer tour. The events in Trollhättan had overrun author and article, the end of the Saab dealer tour was never published.
More statistics? In the first month we had exactly 3.004 visitors. We are now approaching the mark of 160.000 visitors a month, and in the next few days we will be welcoming our one millionth visitor.
Not bad, I would say. The blog was made possible by many fans who actively participate, send pictures and information. The Saab Germany crew also has a large share, because in the most difficult time some enthusiasts in Frankfurt are holding up the Saab flag. Even the loyal Swedes, who always provide me with information, and Radio Stockholm are partly responsible for ensuring that everything works.
12 months blog are not enough. It continues, first in stages. Next up is the sale of Saab and the happy ending in Sweden. Once we have overcome this hurdle, I will take a deep breath. Take a breather and rearrange my activities. Then, maybe, to continue blogging.