The SaabBlog project for 12 months. Ups and downs.

The look back: Bloggers rearview mirror
The look back: Bloggers rearview mirror

Missed anniversary. SaabBlog went online on February 02, 2011, and the first article was published. A lot has happened in the meantime and I admit that nothing has turned out as planned. It was supposed to be an autoblog for our Swedish passion. One or two articles a week about old and new Saabs, driving reports, dealer reports, accessories. Actually, two authors should also write. Almost none of this came true. Because shortly after the first articles the tapes were in Trollhättan. And stood stubbornly. And the second author also disembarked.

The blog became an economic thriller nobody could predict. Many heights, many depths.

A highlight in the last 12 months was the Saab dealer tour, where I got to know many fans and Saab dealers who live Saab every day. We still have lively contact with some of them, and I'm happy that some good friendships have been created through the shared Saab passion. Saab fought in Germany and the Saab drivers showed with positive feedback what would have been possible.

One of the low points was the canceled IAA and the failure of the alternative IAA in the last second. The absolute low for the blog and the Saab community came on December 19, the day Saab went bankrupt. But Saab is tough and has at least 9 lives of a cat. Since the black day in December we have been slowly and steadily working our way out of the deep, and a new future for the traditional brand seems possible.

The blog has grown faster than expected and requires a lot of time. It's probably the worst paid job in the world, if it's a job. But I do not want to miss a minute of the last 12 months, because he is also one of the nicest tasks for someone who has gasoline in their blood. Also comes through the Saab community a lot of positives from the commitment back.

The story with the blog is now a year. During this period, there were 1.072 articles, which are three posts per day. There were also some unpublished articles, such as the last part of the Saab dealer tour. The events in Trollhättan had overrun author and article, the end of the Saab dealer tour was never published.

More statistics? In the first month we had exactly 3.004 visitors. We are now approaching the mark of 160.000 visitors a month, and in the next few days we will be welcoming our one millionth visitor.

Not bad, I would say. The blog was made possible by many fans who actively participate, send pictures and information. The Saab Germany crew also has a large share, because in the most difficult time some enthusiasts in Frankfurt are holding up the Saab flag. Even the loyal Swedes, who always provide me with information, and Radio Stockholm are partly responsible for ensuring that everything works.

12 months blog are not enough. It continues, first in stages. Next up is the sale of Saab and the happy ending in Sweden. Once we have overcome this hurdle, I will take a deep breath. Take a breather and rearrange my activities. Then, maybe, to continue blogging.

30 thoughts on "The SaabBlog project for 12 months. Ups and downs."

  • Hi Tom,

    also from me at this point congratulations and praise for the great work. Ordered my 9-5 TTID4 Vector 2011 in the first week of January and was prepared for a delivery time of 6 weeks. Unfortunately, the car came after a long 12 weeks, in the meantime, I had to be content with info / pictures from the Internet and then landed very quickly on your blog.
    As it turned out, I became one of the few who were also supplied.

    After 11.280 vehicles came the little cold and then the big fear about spare parts supply / residual value / guarantee ... and here your blog was and has always been a great moral aid and support. Fortunately, here in Belgium we do not have a factory guarantee but the importer is responsible for any services and has confirmed this to the dealers even after the bankruptcy. Unfortunately, the spare parts supply does not work on schedule. It all depends but when ...

    Start or end my day by reading the articles on your blog and I would be happy if it could stay that way ...

    Many thanks and greetings from East Belgium,


  • Congratulations and also you Tom,

    Thank you for the great and informative reports.
    Although I do not currently have my own Saab, I've been a big fan of the brand for ages. I used to own an old 900er and last year I also infested my wife with the Saab Cabrio virus because a Saab 9-3 from Saab Frankfurt was our wedding car (despite rain 😉). My declared goal is an 9-3 convertible in black with neigefarbenem leather, this is also my wish for weeks at the radio station FFH, the listeners their desire met.
    So Tom, keep up the good work and thanks again for the great reports and important information for me.

  • Great Blog Tom !! Saab will still be there in 2012, 2013 and so on. With or without 9-4X and 9-5..You still have a lot of work! Certainly.
    Many greetings from France.

  • Hi Tom,

    For a few months now, I've been reading your blog with ever-growing enthusiasm and I'm going through ups and downs with you and the community - many thanks and great respect for you and your family - SAAB IS STILL ALIVE and YOU have a huge part in it!

    On more exciting reports and events with SAAB greeting from the Lower Rhine

  • Hi Tom,

    Congratulations to the one-year-old !!!

    .. but above all thanks again for your good information. In addition to Dirk's blog from Berlin your page is for me, which provides the most concrete and above all truthful information about my favorite car Saabi.

    I hope you still hold until the whole hopefully positive end.

    Thanks and regards Cetak

  • Congratulations to the 1 year old!
    Factual information with passion about SAAB put online several times a day. What an achievement! THANK YOU for your commitment! THANKS to your family for this tolerance! I use the blog for sure twice a day, a pleasant SAAB addiction! And hope for a SAAB-happy future ...

  • Happy Birthday also from Switzerland :-)

    The “maybe blogging” at the end of your article, Tom is out of the question at all. Such a talented blogger should never throw in the towel, especially when it comes to the point where you can finally write the topics on the blog that you originally wanted, right? I think that all blog readers, the whole community agree with me!

    Thank you very much - you really are a brilliant writer - compliment (but don't stop!)

    It greetings

  • Congratulations and a big thank you also from Switzerland!
    We need people like you to continue to provide us with objective news about our beloved cult brand. Please go on, because after the successful "resurrection" you can finally write in the blog about what you actually wanted to write about: Saab as cars and not about the company.

  • Respect for the last months! And: nothing is as constant as change!

  • Hi Tom,
    I fully agree with the previous speakers…. THANK YOU for this very, very informative blog !! and thank you that we got to know each other on the dealer tour ... I'm looking forward to the next meeting and then we'll toast the new SAAB's!
    So, all the best ...

    PS: But you can delete the last sentence (ie the "maybe") ... because we ALL do a Saab parade in front of your door !!!! 😉 😉

  • Since I also have a "Saab-Meise", I congratulate you warmly. Never thought that I would take a look at you 3-4 times a day, but you do it great and worth reading. Since we are all looking forward to a positive outcome for the Saab Crime novels hope, connects us a lot, without which we all know each other personally.
    Tom, which we got to know each other in Leipzig, I really liked.
    Let's put the champagne cold, it will work !!!!

  • Hi Tom,
    Congratulations on the anniversary. Thank you for your good work - I always like to come back here.
    Greetings from Munich

  • Dear Tom,
    thanks a lot and
    Congratulations on the blog anniversary ... and please keep it up!
    Am avid reader here every day. Usually several times.
    Greetings from churches / victory

  • I know one of the 3004. Is that really a year ago?
    Happy Anniversary and more exciting 12 months!

  • After seven years and three coaches from Gothenburg, I am looking forward to driving a troll again, which, as I now think, is the only real Swede.
    The blog has brought me closer to the brand again. Soon, it will be clear, I will sit in one again!

    Thanks so much to Tom !!!

  • Hey Tom. Also a happy birthday from me. Was a successful day and I was pleased to meet you in person. Good drive home to the north.

  • Hi Tom,

    also from me the best wishes for one year old! And of course a big THANK YOU for what you are doing and hopefully will continue.
    Even if I write something very rarely, I am there as a reader (mostly several times) every day ... and my wife no longer thinks that I have a small "Saab-titmouse".

    Greetings from HAL

  • Hello Tom…

    I agree with all of you so far.
    Congratulations to the one year old and most of all many thanks and great praise for very interesting, exciting reports. Since last summer and especially because of the past, very difficult months, your blog is part of my day, like breakfast, lunch and dinner.
    I hope your time will allow you to take care of this blog for a very long time and I'm really looking forward to realizing your real goals here, after the soon-to-be-happy ending in Trollhattan.

    Keep it up. Greetings from Saxony. Marco

  • "Next comes the Saab sale and the happy ending in Sweden."

    Tom, when that's done, you've earned a creative break. Maybe then the blog can indeed start as planned. With reports about the reconstruction of Saab, about the new models and their development, etc. Would be really a shame, if it could not go on (with both, Saab and the blog). The blog is now part of the daily reading.

    Well then, happy birthday.

  • Hey Tom,

    Congratulations, and big praise for your enthusiasm and perseverance. I hardly find the time to read the blog, let alone find the time to run it the way you do. Therefore, my greatest respect, I can imagine how much time the blog has to take up and I appreciate it. I hope your family will forgive you for your “hobby”. It's a shame we didn't get to know each other on the dealer tour.
    Continued success and optimism!

  • Congratulations to the jubilee and a huge THANK YOU !!! for the great work. Even though I stumbled upon 2011 here in June, I was electrified by the side and electrified Saab and enticed me last week to buy an 9-3II.
    This page is now more important than my daily newspaper-So I hope on and on ...

  • Hello Tom,

    please do not stop! Your blog has become as important and interesting to me as a daily newspaper!
    Greeting ulf

  • Also from my side, congratulations to the 1 anniversary!
    I really hope that Saab has at least as many and long lives as our cats!
    They recognize every Saab in our family, especially the real Saab 96 - 900!
    Therefore, Saab just has to live on!
    For the blog I wish you, from now on only good news!

  • Thanks for the information! and please continue! the first info-source has developed to the effect that in the forum the topic for the future of saab was closed. now there are, positively speaking, the lovers of the historical saabe on the way. here are usually logged in those who still want to participate in the technical progress and also love the old saabe. I think it has developed a culture and proximity to the dealers and Saab Germany which is unique.

    So, thanks again!

  • Congratulations for the "one year old" and great respect for you, your enthusiasm and your commitment!
    And also respect for your family, who somehow have to “bear and endure” everything !!!!

    For such a “young thing” the blog is already very mature! 😉
    I'm still looking forward to the near future….

    By the way, thanks for the fast delivery this week ... 😉

  • 12 more months! You're welcome !

  • Happy B-day

  • Congratulations and thank you for the information, entertainment, objectivity and fairness! I can't go a day without SAAB and! Oh, and I would still like to read the last part about the dealer tour….
    Cheers, Klaus

  • Congratulations and a heartfelt THANK YOU from Darmstadt. What would Saab in Germany without your information ?? Where would the loyal fans be? The block is not high enough for the brand. He is still needed. Thanks again.

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