While traveling south, the Brightwell Holding delegation traveled through Sweden. The Turkish investor has not yet made an offer and will not do so during his stay in Scandinavia. But we're close, said Zamier Ahmed, Brightwell spokesman for the press.
Yesterday, the interested parties from Turkey were in Gothenburg and Trollhättan, the day before in Stockholm. Like all serious buyers, Brightwell is also looking for a quick fix. Best in February, when the administrators award the contract. Zamier Ahmed's team also sees the timeline as crucial, as do other potential investors.
We know little about Brightwell Holding. The capitalization and the shareholders are still unclear. Some of Saabsunited's friends wrote yesterday, but reliable facts are still missing. We neither know the long-term strategic direction nor the true corporate philosophy. Is Brightwell a grasshopper in the classic sine or an investor with an industrial background? The funding from Far Eastern (oil) sources sounds more dubious than confidence-inspiring. In an interview with Dagens Industri, Zamier Ahmed said he wanted to invest some 100 million in Saab. Literally "flera hundra miljoner euro"
Some hundred million euros? Lean back, think of Tata, think of Youngman. Tata invests 5 billion in Jaguar and Land Rover. Tata builds the brands a new, own engine plant. Jaguar and Landrover are brands that are in much better shape than Saab.
Or youngman. Not that the Chinese are my personal favorite. They are not, to make that clear. Youngman wants to invest a billion in the first step. That as a start and certainly not enough to build a brand. Because to bring Saab where the brand could be, it takes a long breath. A decade, 10 years, will be needed to find results and market acceptance. So 10 years of investment without income.
Let us remember Audi. To the positively car-obsessed Ferdinand Piëch who pursued his goal continuously and stubbornly with Audi. Audi Quattro, fully galvanized body, Audi V8, a long, heavy, rocky road. A few hundred million will not help Saab. Saab would ideally need an industrial partner. Mahindra & Mahindra for example. Another automaker. No investment company. A few hundred million? Not enough, Brightwell Holding.
There is nothing Brightwell has to say about the current negotiations with the Americans. Also about possible jobs you keep covered. Still, because also the question of jobs will interest the administrators. The decision is not only about the purchase price, the future viability of the concept also plays a role.
Brigthwell, that's for sure, wants Saab completely. This is not new, but it is stressed again and again. The great Saab heritage will be preserved, the brand should evolve. The cars are safe, they save lives. And Saab will remain a Swedish label. I like to hear such statements and I believe that the intention behind them is a good one. Even if there are some unanswered questions behind Brightwell.
The numerous interviews that Zamier Ahmed gives are shallow and full of phrases. Even between the lines there is nothing to discover. Nearly nothing. For in one of his last interviews the professional then made a small slip of the tongue. Yes, there is one bidder for Saab whose name has not yet been named. Which, however, except Brightwell of course, would fit well with Saab. There he is again, the unnamed bidder X. Confirmed by Zamier Ahmed.
The next two or three weeks will show what substance is behind Brightwell. It will be interesting if the Turks have a long breath in the race with the other applicants.
In the next few days we know more. Confidentiality is agreed. But Brightwell loves the game with the media. Information flow is guaranteed.