It is unimaginable that Saab, the unique Swedish cult brand, could disappear from the world! Saab is the salt in the soup of automotive arbitrariness. Because Saab has no alternative for many of us, and we refuse to give up. Not only the Saab drivers think that way, Saab dealers also stand by the brand. Like Masoud Etehad from the Saab dealership in Halstenbek. A few days ago, “Mister Saab” gave an interview in the Autobild, which led to other events.
The phones in Halstenbek were no longer quiet, Saab parts and accessories were ordered from all over Germany, and spontaneously two new Saab were sold. After the print media, Saab and the dealership now comes on TV. The media have Saab back on the list. This is gratifying because for many, the Saab story has been 19 since. December at the end.
The automobile magazine “Auto Mobil” from Vox was there yesterday with a team to report on Saab and the combative community. It was a very short-term event, the release for the shooting date on Thursday only came the evening before. Bloggers and fans do everything for the brand from Sweden, we are like the Saab partners. Because we are all in the same boat!
So off to Hamburg. Ice in the south, bad weather in the north. 550 kilometers journey for me, 400 kilometers for friend Mark. Press appointments are always such a topic. I am careful there. Does the Vox team understand the Saab spirit? Are you sensitive, do you get involved with the brand? What is “Saabbian”? Saab is special, Saab is not like the others! Saab has a rich, eventful history.
I have a good feeling with the team of editor Anne Knüpfer. She doesn't drive a Saab (yet), but it would be possible. Your cameraman would also be a possible candidate ... 😉
What is the Vox post about? First, the commitment of Etehad in Halstenbek. Again and again you bring new or almost new Saabs from Sweden. The sale is running, the demand is there. The workshop is full, the spare part situation is good. The cars are reliable. Currently, a silver Saab 9-5 II was in the halls for inspection. 90.000 kilometers on the clock. He has seen the workshop three times in his car life. Inspection at 30.000, 60.000 and 90.000 kilometers. Is there a better reference for the Swedes?
The most important person for the Saab post is Masoud Etehad. He is the engine, he lives Saab. That GM is on board is gratifying. GM did not understand Saab. That the customers trust his dealership, that Saabs are bought again and again, is his merit. It is the result of many years of hard work that makes itself felt in hard times.
Two Saab fans also have their say. Like Mark, who had come specially from Saxony. Why they drive Saab, what makes the Saab Spirit. Yes, even the blogger stood for the first time in life in front of the camera. With mixed feelings and excited, I admit. To tell about the blog and about the Saab community. To explain what makes Saab. And why Saab has a future.
Also with questions about sensitive topics. Such as the topic of GM and the licenses. Editor Anne Knüpfer wanted to know if we feel anger at GM because of this. "... no, no anger, we feel sadness ..." is my answer on this point. Whether there are people who think I (we) are crazy that we still believe in Saab.
Crazy ? Is it us Yes, maybe a little ...
The shooting in Halstenbek was over much too quickly and it was exciting. The Vox team has been patient, has listened to us and I've learned a lot from it. Not looking into the camera, for example. It's all a new experience, and everything will be better the next time you shoot. Then we also have better topics. New owner or start of production in Sweden.
There was also a small Turbo X meeting, which I was especially happy about. With the exhibition vehicle 1.5 per thousand of worldwide production were together in the short term. 😉
My very special thanks to the entire team in Halstenbek! For the friendly, familiar welcome and the Saab spirit that is lived every day. No journey is too far for Etehad and Saab. A matter of honor!