The Saab story continues. Slowly but also the press takes notice of the fight for the Saab brand. The time reported on it, representing 123 articles about Saab that appeared in the German online press on Monday. That was Monday. Then on Tuesday there were 244 articles. It goes forward ! The story, if it comes to a happy ending, is unique. On December 19, we were very far down, now it's constantly going up, and we can already see something more than the silver lining on the horizon.
It is not surprising. Because everywhere the events are in favor of Saab, and buyers are watching the market very closely. The loyalty to the brand is great and worth an article. Because what we have experienced in the last few months is not self-evident and is often due to the commitment of fewer people.
A snapshot of dealers, Saab drivers and employees of the Swedish car brand.
- The Saab staff
On the 19. December was shift in the bay. Bankruptcy petition, the end of the era Muller. Before a nocturnal poker at its best. Ultimately came the categorical no of GM. Youngman, fearing to acquire an empty factory, withdrew.
For the Saab employees in Germany a particularly difficult situation. But even in this bad situation Saab and the blog were in a close exchange, we have witnessed the drama up close. A quick look behind the curtain. No communication with Sweden, everything in Trollhättan and the rest of the Saab world in shock. Uncertainty in all questions. In such a situation, 90% would have turned off the lights, locked the office door and sent the key to Sweden by mail. Not so with Saab! It was, without payment and without any security on further employment, further worked.
Not only in Germany, by the way. It also continued in other European countries. "We stay until we switch off the Iphones“Was in the email from a Saab employee that I received during the period in question. Jan-Philipp Schuhmacher, the German Saab boss, also stayed on board. What was taken for granted by dealers and customers in this phase was not. Personal commitment to the brand, a contact person in Germany, ensuring the supply of spare parts.
Jan-Philipp Schuhmacher is the face of Saab in Germany, and he stands for the continuity that the brand urgently needs. His departure would have been fatal for Saab, the German market and the Saab partners, which he probably knows. There is no shortage of good deals with auto executives in these top positions, and it would have been a tempting and convenient way to change brands. He did not do it. He chose Saab and the challenge.
- The Saab partners
Last week I was at Etehad in Hamburg. The team of Masoud Etehad is, I admit, one of my Saab lighthouses in the current situation. Etehad, like last year, actively sells the cars from Sweden. Imported at your own risk, organized the press, drums for Saab. But there is not only the Saab Lighthouse in Halstenbek.
After the first shock was overcome, many dealers remain true to the brand. As far as I know, almost all of the active Saab partners have signed the new provisional contracts with Saab Parts AB. This is Saab Spirit!
Etehad Halstenbek does not stand alone for the true Saab spirit. Again and again I hear in emails from Saab partners with special commitment. The mobile forum in Dresden is right at the fore. From the neighborhood you can hear a lot from the Saab Center Leipzig and also in Gierten the Saab flag is kept up. Others work with soft tones, but very effective. Like the family Mucklbauer in Bamberg, where the bush drums announce only positive things.
This is only a small selection of my "positive list“The last 7 days. There are committed partners all over the country, I cannot name all of them who take care of repairing our cars, getting new cars from Sweden, or restoring old Saab.
I have the impression that the "good“Among the dealers have stuck with it. As wrote a Saab dealer in an email. "We stick to it and in the worst case we sell used as long as possible .."
Of course that is not! I was really scared in the first few weeks of January that the dealer network was breaking up. That did not happen. A merit of the Saab employees and the Saab partner.
- The Saab driver
All commitment is useless if it is not accepted. Also for the Saab driver was the 19. December was a shock, and many saw the end of the automotive dreams come. Over time, after the first shock, we have proven Saab fans stamina. Because of Saab drivers refuse and do not buy new Saabs. The opposite is the case. I think we can be proud of ourselves for a moment.
In Hamburg drive several new Saab through the Hanseatic city. In Upper Franconia, a new Saab 9-3x is coming to the streets through Saab Zentrum Leipzig these days. Friend Mark and several other Saab drivers who read the blog bought new Swedish cars for themselves or family members in the first weeks of the year. In the internet auctions, some Saab drivers have found and ordered their dream car. The Saab Zentrum Frankfurt has sold more than 10 Saab within a few days of being released by the insolvency administrator, and the estate will probably be empty in the next few days. This is just a small inventory and only the latest news of the last days.
Loyalty. The Saab employees are loyal. The dealers and the Saab drivers too. Saab is really a cult and that proves that there are many people beyond the mainstream. People who do not need to define their status via car. Saab drivers could if they wanted. But Saab drivers love understatement and timeless design from Scandinavia. That's why Saab, that's why Turbo. Performance on call.
The investors read along. The signals from Germany are clear and unmistakable. We are still here!