In the next few days, there will be less to report on the blog, because other things require more time. Real life requires attention, Saab will have to wait. At the beginning of January I had a long conversation with a friend from Stockholm. We talked about the administrators and their possible motivations for accepting the challenge. My friend said that he could see Hans Bergqvist's ambition to lead Saab into a new future.
In a possible motivational package, this idea may also play a role. Each of us has things that drive him to peak performance or not. Another factor is the location policy, which plays an important role in Sweden. The Süddeutsche Zeitung puts it in a nutshell and reminds us that the Swedish state is by far the largest Saab creditor. What goes with a certain possibility of influencing hand in hand.
Saab is Sweden?
At first glance, Saab is heading in the right direction. All bidders who have a good concept for Trollhättan have opportunities. Unfortunately, there are not only parties who want to continue using our brand. Perhaps, in addition to location policy, the administrators should also incorporate some national pride. A little more focus on maintaining the Saab brand. I wrote it months ago, I'm rewriting it. Saab is Sweden and almost every Saab driver is somehow connected to the Scandinavian country. Many spend their vacation in Sweden, buying other Swedish products. Every Saab on our streets is an ambassador for Sweden. National pride, dosed correctly, would be another source of motivation.
Did Brightwell speak to GM or not? Do the administrators speak to GM or not? In the Brightwell Holding case, statement against statement. GM denies, Brightwell says yes. Turkish investors are history, and Victor Muller is finally out of the boat. Muller could imagine playing an active role in Trollhättan again with Brightwell. We value Muller as a brave man who wanted to save the brand. But as CEO he is also responsible for bankruptcy. Muller back at Saab? D rather not. In a few years, the memory may make the events appear in a milder light. Maybe then we'll judge Victor Muller more mildly.
Saab 9-4x and 9-5 are history. GM will no longer play a role in Saab's future, we can assume that. Potential investors like Youngman want to build a GM-free Saab 9-3. For a transition period only with automatic transmission and diesel drive. But maybe also with Saab e-Power. We could live with it for a period of time. Other investors are planning a completely new product range for Saab. GM also has new plans in Europe. A participation of the Americans in the PSA Group is to be announced at the Geneva Motor Show. Reuters said 5% as a first step today.
GM - PSA - Opel?
Do Opel / PSA / GM match? Experts see the coming connection negatively. Others should write the analysis on this topic, but the layperson also realizes that it doesn't fit at first glance. Opel is currently testing costs and vehicle quality. Every part is checked for savings, as if GM hadn't learned anything from the past. José Ignacio López de Arriortúa, the name has Donnerhall and should be a warning. The former GM manager drove quality and costs down at Opel in the 90s, profits at short notice. Then to massively lose market share.
PSA has this procedure in front of it. Citroën, traded as an alternative for some Saab drivers, could then become the new, misunderstood GM brand. A dubious perspective for the avant-garde from France.
GM is over for us! With the PSA marriage, the group repositioned itself in Europe. A competitor will never get licenses from Detroit.
Brightwell over, Muller over, GM over. Bad? No! In every end there is a new beginning. And there is magic in every beginning. Who protects us and who helps us to live. That was now poetic and not borrowed from me, but partly from Hermann Hesse. He'll forgive me for being used on the lowlands of an autoblog.
We have the end of many dreams behind us. It's time for a new beginning! Spring is approaching and it is time to end hibernation in Sweden. Time to restart. Time for good news.