In the next few days there will be less to report on the blog, because other things require more time. True life requires attention, Saab will have to wait. At the beginning of January I had a long conversation with a friend from Stockholm. We talked about the administrators and their possible motivations to accept the challenge. My friend thought he could see in Hans Bergqvist the ambition to lead Saab into a new future.
In a possible motivational package, this idea may also play a role. Each of us has things that drive him to peak performance or not. Another factor is the location policy, which plays an important role in Sweden. The Süddeutsche Zeitung puts it in a nutshell and reminds us that the Swedish state is by far the largest Saab creditor. What goes with a certain possibility of influencing hand in hand.
That's how things are going in the right direction for Saab at first sight. All bidders who have a good concept for Trollhättan have chances. Unfortunately, there are not just parties that want to continue our brand. Perhaps the administrators should let in addition to location policy also incorporate some national pride. A little more focus on preserving the Saab brand. I wrote it months ago, I write it again. Saab is Sweden and almost every Saab driver is somehow connected to the Scandinavian country. Many spend their holidays in Sweden, buy other Swedish products. Every Saab on our streets is an ambassador of Sweden. National pride, properly dosed, would be another source of motivation.
Did Brightwell talk to GM or not? Are administrators talking to GM or not? In the case of Brightwell Holding stands statement against statement. GM denies Brightwell's affirmative. The Turkish investors are history, and so is Victor Muller finally off board. Muller could imagine playing with Brightwell again an active role in Trollhättan. We value Muller as a brave man who wanted to save the mark. But as CEO he also bears the responsibility for bankruptcy. Muller back at Saab? D rather not. In a few years memory may perhaps make the events appear in a milder light. Maybe then we will also judge muller about Victor Muller.
Saab 9-4x and 9-5 are history. GM will no longer play a role in the Saab future, we can assume. Potential investors like Youngman want to build a GM-free Saab 9-3. For a transitional period only with automatic transmission and diesel engine. Or maybe in addition to Saab e-Power. We could live with it for a certain period of time. Other investors are planning a completely new product range for Saab. GM also has new plans in Europe. An American participation in the PSA Group is to be announced at the Geneva Motor Show. Reuters today spoke of 5% as a first step.
Do Opel / PSA / GM fit together? Experts see the coming connection negative. The analysis on this topic should write others, but that even at first glance can not fit, notes the layman. At Opel, costs and vehicle qualities are currently under scrutiny. Each part is tested for savings, as if GM had learned nothing from the past. José Ignacio López de Arriortúa, the name has Donnerhall and should be a warning. The former GM manager drove down quality and costs at Opel in the 90 years, making short-term gains. To then massively lose market share.
PSA has this procedure in front of you. Citroen, traded as an alternative for some Saab drivers, could then become the new, misunderstood GM brand. A dubious perspective for the avant-garde from France.
GM is over for us! With the PSA marriage, the group is repositioning itself in Europe. A competitor will never get licenses from Detroit.
Brightwell passes, Muller passes, GM passes. Bad? No! Each end is home to a new beginning. And every beginning is filled with magic. Who protects us and helps us to live. That was poetic now and not borrowed from me, but partly from Hermann Hesse. He will forgive me for being used for the bottoms of an auto blog.
We have the end of many dreams behind us. It's time for a new beginning! Spring is approaching and it's time to end hibernation in Sweden. Time for the restart. Time for good news.