Rear-view mirror: motivation of the administrators, condolences PSA!

The look back: Bloggers rearview mirror
The look back: Bloggers rearview mirror

In the next few days there will be less to report on the blog, because other things require more time. True life requires attention, Saab will have to wait. At the beginning of January I had a long conversation with a friend from Stockholm. We talked about the administrators and their possible motivations to accept the challenge. My friend thought he could see in Hans Bergqvist the ambition to lead Saab into a new future.

In a possible motivational package, this idea may also play a role. Each of us has things that drive him to peak performance or not. Another factor is the location policy, which plays an important role in Sweden. The Süddeutsche Zeitung puts it in a nutshell and reminds us that the Swedish state is by far the largest Saab creditor. What goes with a certain possibility of influencing hand in hand.

That's how things are going in the right direction for Saab at first sight. All bidders who have a good concept for Trollhättan have chances. Unfortunately, there are not just parties that want to continue our brand. Perhaps the administrators should let in addition to location policy also incorporate some national pride. A little more focus on preserving the Saab brand. I wrote it months ago, I write it again. Saab is Sweden and almost every Saab driver is somehow connected to the Scandinavian country. Many spend their holidays in Sweden, buy other Swedish products. Every Saab on our streets is an ambassador of Sweden. National pride, properly dosed, would be another source of motivation.

Did Brightwell talk to GM or not? Are administrators talking to GM or not? In the case of Brightwell Holding stands statement against statement. GM denies Brightwell's affirmative. The Turkish investors are history, and so is Victor Muller finally off board. Muller could imagine playing with Brightwell again an active role in Trollhättan. We value Muller as a brave man who wanted to save the mark. But as CEO he also bears the responsibility for bankruptcy. Muller back at Saab? D rather not. In a few years memory may perhaps make the events appear in a milder light. Maybe then we will also judge muller about Victor Muller.

Saab 9-4x and 9-5 are history. GM will no longer play a role in the Saab future, we can assume. Potential investors like Youngman want to build a GM-free Saab 9-3. For a transitional period only with automatic transmission and diesel engine. Or maybe in addition to Saab e-Power. We could live with it for a certain period of time. Other investors are planning a completely new product range for Saab. GM also has new plans in Europe. An American participation in the PSA Group is to be announced at the Geneva Motor Show. Reuters today spoke of 5% as a first step.

Do Opel / PSA / GM fit together? Experts see the coming connection negative. The analysis on this topic should write others, but that even at first glance can not fit, notes the layman. At Opel, costs and vehicle qualities are currently under scrutiny. Each part is tested for savings, as if GM had learned nothing from the past. José Ignacio López de Arriortúa, the name has Donnerhall and should be a warning. The former GM manager drove down quality and costs at Opel in the 90 years, making short-term gains. To then massively lose market share.

PSA has this procedure in front of you. Citroen, traded as an alternative for some Saab drivers, could then become the new, misunderstood GM brand. A dubious perspective for the avant-garde from France.

GM is over for us! With the PSA marriage, the group is repositioning itself in Europe. A competitor will never get licenses from Detroit.

Brightwell passes, Muller passes, GM passes. Bad? No! Each end is home to a new beginning. And every beginning is filled with magic. Who protects us and helps us to live. That was poetic now and not borrowed from me, but partly from Hermann Hesse. He will forgive me for being used for the bottoms of an auto blog.

We have the end of many dreams behind us. It's time for a new beginning! Spring is approaching and it's time to end hibernation in Sweden. Time for the restart. Time for good news.

Text: tom@saabblog.net

10 thoughts too "Rear-view mirror: motivation of the administrators, condolences PSA!"

  • Quoted from "technology and engine" of the FAZ of the 28.02.12

    If the quote is correct, ALL says what you need to know:
    about unrecognized needs of premium customers
    about the above mentioned brand ambassadors of one country (Made in ...)
    why GM's badge engineering is not working
    why VW, Porsche, BMW celebrate successes in many markets and market segments (Made by ...)
    GM has not understood SAAB and its customers in 20 years ago.

    Even if I'm a silent reader, I have to say thank you, Tom, for this blog!
    I have not only been driving SAAB myself since I got my driver's license, but I have been driven home in the SAAB after my birth: 1975, when even in HH a SAAB was a real exotic. Maybe that's why the passion comes?

    And by the way: pure GM bashing is alien to me, after all, I love to drive, our Cadillac SRX V8 - a great four-wheel drive SUV with a sporty-comfortable driving feeling thanks Magnetic Ride.
    Regarding some details and of course the individuality he reminds me of SAAB.
    Not to mention that the current SRX and 9-4X have at least common genes.

    Kind regards
    Jörn from HH

  • "A factory is a factory. The assembly line or the workers do not care which brand comes on the grille. "
    Timothy E. Lee, president of GM responsible for international business and member of the supervisory board of Opel, asked the Swiss trade magazine "Automobil Revue" if he could imagine the production of Chevrolet cars in European (Opel) factories.

    Quoted from "technology and engine" of the FAZ of the 28.02.12

    If the quote is correct, ALL says what you need to know:
    about unrecognized needs of premium customers
    about the brand ambassadors of a country mentioned by Tom (Made in ...)
    why GM's badge engineering is not working
    why VW, Porsche, BMW celebrate successes in many markets and market segments (Made by ...)
    GM has not understood SAAB and its customers in 20 years ago.

    Even if I'm a silent reader, I have to say thank you, Tom, for this blog!
    I have not only been driving SAAB myself since I got my driver's license, but I have been driven home in the SAAB after my birth: 1975, when even in HH a SAAB was a real exotic. Maybe that's why the passion comes?

    And by the way: pure GM bashing is alien to me, after all, I love to drive, our Cadillac SRX V8 - a great four-wheel drive SUV with a sporty-comfortable driving feeling thanks Magnetic Ride.
    Regarding some details and of course the individuality he reminds me of SAAB.
    Not to mention that the current SRX and 9-4X have at least common genes.

    Kind regards
    Jörn from HH

    • The quote really speaks volumes and shows that GM got stuck in the days of Taylorism. Is it any wonder that SAAB never worked?

  • As a fan of the brands SAAB and Peugeot, the announcement that PSA / Peugeot Citroen wants to cooperate with GM shocked me, to say the least. Precisely because the models of both manufacturers that are really interesting for me are a bit older (the Citroen XM, for example, which I see parked opposite my apartment every morning, or the Peugeot 406 Coupe, which I almost bought instead of a SAAB), I had hoped that PSA again in the near or medium future designs similar great models. I can probably bury the hope now.

    And as for Opel ... there is really only the shaking of a head, how little a company can learn from their own mistakes. One must not forget that Opel has also experienced quite successful times with GM - it was just the American, street cruiser-like, which made the old Opel models so attractive. Unfortunately, an American image no longer has a positive effect on a car brand and its models. Opel would have to become more independent, invest more rather than save at the wrong end.

  • Citroen in the hands of GM? Such things should not be. A participation should consider Peugeot well again. I thought Peugeot and BMW build engines and move closer together. Am I thinking wrong?

    • PSA has huge problems, the cabin burns so to speak, so any solution is apparently welcome. Somehow, GM breaks everything that I once liked. My old favorite brands Saab, Alfa Romeo and Citroen. First, Saab is taken over, then come thanks to the unspeakable Fiat-GM partnership (which then became history) Opel engines in Alfas and then the whole Peugeot Citroen stew (of Citroen is anyway nothing left, since hydropneumatic only still rare in top models can be ordered) still poured by GM ...

  • Dear Tom,

    an excellent inventory - especially in GM matters. In the future, you really should not go into this club anymore. There are much more important things in life than constantly dealing with these dilettantes. Zamier Ahmed will look the same.

    Greetings from the Hanseatic city of Hamburg and please continue to "stay on the ball".

  • A Hesse quote on a SAAB blog. SAAB drivers have level. Thanks Tom 🙂

  • Sorry, I am drastic:
    The well-known, heartless GM was, is and will be consciously controlled to be a purely calculated profit-driven "stall" and stay as long as possible!

    The micro heart of this big corporation, yes, there was actually, was once the small department Saab automobiles in Sweden, which was in spite of their many brilliant forward-looking ideas unfortunately only exploited in all respects and finally deliberately helplessly and insignificant was deposited as a rubbish bag aside , as it was clear early that this small department could never form a real danger to the size of the grumpy GM! Saab has never fit into this concept, so the whole scenario around Saab is not really a surprise, but still an ice cold disappointed defeat that has fallen to the donkey load thanks to heartless GM accountants and now leads to incomprehensible background discussion worldwide!

    What else does GM hide with its conspicuous and incomprehensible behavior? Are you slipping your fingers unnoticed or are you hoping for other big corporations to generate positive financial benefits?

    What a pity this negative situation and especially the lost time around the Saab end! Or hopeful start again?

    Giampi

  • GM is like a plague. like migratory locusts. Eat everything and spit it out. GM will rage in Europe until there is nothing left except the big German companies. The Eu should put a stop to that. Fuck globalization.

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