For many years, the members of the 1. German Saab clubs at the Essen fair the Saab flag high. With a lot of commitment to the brand, the Saab stand is designed with annually changing themes. This year's focus was on Saab 96 and Saab 95.
The Saab 95, Saab's first estate car, was presented as a practical, elegant 7 sitter. Which he was. Because transporting 7 people in a small car is a mature achievement. The Saab 96, a legendary car with which Saab celebrated many sporting successes, was in the rally trim on the stand.
The members of the Saab Club were of course dressed appropriately and the Saab stand was decorated with the Swedish flag and other accessories. Of course, this also attracted trade fair visitors from Sweden who were particularly pleased with the presence of your brand. There was a lot going on at the club stand, especially on Saturday, flyers were distributed and technical questions answered. Those interested in Saab received “Saabige freebies”.
Saab friend Matthias, who operates a Saab workshop near Bebra, shot the pictures for us.
Actually, I also wanted to be in Essen, but sometimes not all plans work. Next year, there is a new Techno Classica, which is good intent. Many thanks to Matthias for the pictures!
Pictures: Matthias Meise