The Swedes have passed their judgment. In Saab's home country, Mahindra is a favorite when it comes to the future of the auto company. It seems that the final will be contested by Lotus-Youngman and Mahindra & Mahindra. However, we are still waiting for reliable news.
Time to take a closer look at Mahindra and the current activities. The difference between the putative finalists is obvious. While the potential buyers from the People's Republic of China draw their financial strength from old industries such as mining and heavy industry, Mahindra is a modern conglomerate. Lotus-Youngman stands where Mahindra & Mahindra began 65 years ago.
The Indians are now operating in more than 100 countries worldwide and employ more than 144.000 employees. The 1945-based group is engaged in vehicle construction, military technology, agriculture, IT solutions, aircraft construction and much more. It is very expansive and consistent.
What we see is impressive. New joint ventures are constantly emerging and the empire of Keshub and Anand Mahindra is growing a little every day. Mahindra wants to become a full-range supplier in the field of mobility. The aircraft division was founded in 2007, the manufacturer became two years later Gipps Aero bought to it. The construction of rugged SUVs, one of Mahindra's strengths since 65 years, has been through the purchase of the battered manufacturer Ssang Yong 2011 supplemented with an SUV range.
With that the Indians have a foot in the door of the trendy SUV segment. A first step, followed by more. The new success model from India, with which one wants to leave the market of the rough-legged off-road vehicles from the stroke of a Land Rover Defenders, is the Information 5000, For Mahindra ratios almost going in the direction of lifestyle, he marks the new direction.
The strategy is clear. Way with the dependence on simple, robust and inexpensive products. Into new, higher-lying market segments. With that, the Indians are firmly in the sights of Europe. While only mountain farmers and foresters were enthusiastic about the recent pickups and terrain all-rounders, the perception will change with the XUV5000. For Europe, the new flagship is firmly planned. The Indians are not joking, they have already landed. About the countries of the Balkans, it goes on in the old Europe.
Individual Mahindra offshoots have already arrived in Germany. Since 2011, Tech Mahindra has had a development center in Bonn in addition to the Düsseldorf sales office.
The vehicle division moves to. In Italy's capital, the Mahindra Europe SRL was founded and the website for the Italian market is under construction. Spain and Portugal, the traditional market for tough off-roaders, have already been developed. Next is France on the list. It is only a matter of time until Germany and Scandinavia are no white spots on the Mahindra map anymore.
The investment in Saab would suit the group very well. You have SUVs, trucks, electric cars and since 2009 you also build scooters. Consistent as the owners are founded two years later a two-wheel racing team, as the first group of the subcontinent ever.
Only sedans, convertibles, station wagons are missing. The only thing missing is a traditional brand from Europe to crown the success story. Because so far there has only been a small car on offer, the car division is the weak point in the group. The will to expand is there and there has been no shortage of attempts to expand. In the battle for Jaguar / Land Rover you were beaten in the final by local competitor Tata. Therefore it is also a question of image for Mahindra to acquire the cult brand from Sweden. For the expansion in Europe and the rest of the world, Saab would be the optimal addition.
The corporate philosophy also seems to be close to the Swedish one. Positive thinking, the search for alternative solutions and not accepting any limits - these are the principles in the group. A bit of “Move your Mind” can be heard here. Solutions from Trollhättan, always a little different from those of the competition, seem possible here. The famous "Spirit of Saab", not appreciated by GM accountants, could find a new home with the Indians.
Alternative thinking can go a long way. You can storm to the top, become the market leader. The agricultural division did that. The Indians sold 16.000 tractors last month. A huge number in the agricultural segment. The German top dog Fendt probably sells 14.000 units. In the year.