SAAB day: Saab on the AMI ??
Saab on the AMI !! How can an automaker that has been operating for over 5 months under the administration of the administrators, who has been producing cars for more than a year, be represented at the largest German auto show 2012. And especially with which cars. But slowly and everything from the beginning:
The Association of International Motor Vehicle Manufacturers e. V. (VDIK) turns 60 this year. As part of this anniversary, he invites you to the special show “Reason - Design - Innovation - Competence: 60 Years of Motor Vehicles from International Manufacturers” in the glass hall of the trade fair in Leipzig. Under the motto:
“A journey through the world and time through six decades”
"Immerse yourself in a journey through time, be enchanted by classic cars and long-forgotten brands that international manufacturers have brought to German roads in the past six decades."
Thanks to the good relationships between Country Director Jan-Philipp Schumacher and the VDIK, Saab has the opportunity to present a classic at the AMI. For a long time it was considered which car should represent the brand with the griffin at the AMI. When we were in Trollhättan in April we spoke to Peter Backström about this project. He gave us his ok. The cost of the transfer and the organization of the transport alone meant that this variant was rejected again. The proximity of the Mobilforum Dresden to the trade fair location in Leipzig turned out to be ideal, and the Mobilforum fund contains many of the classics from our beloved brand. After a few phone calls between Mr. Schumacher and Mr. Kaboth, it quickly became clear: The guys from Dresden can help and contribute a Sonett II from 1968 for this event. More about this type and specifically about this car in another article.
The car was loaded around eight o'clock yesterday morning. The Saab classic - the legend befittingly drove on the back of a LEGEND mach Leipzig van. Our camera team was of course on site and accompanied the transport to Leipzig.
The car arrived well in Leipzig. On Friday afternoon I meet with Jan-Philipp Schumacher at the fair on the vehicle. Then come to know more about the exhibition. Promised.
mark@saabblog.net
My 9-5er already knows the legend, but it didn't look nearly as great as with the sonnet. 😉
A sonnet might not be the worst choice to represent Saab. But if you think about presenting Saab in terms of which classics they have produced, then anything but this small vehicle should be there: 99er, 900er - these are the Saabs, which really shaped the still current line. That brought the hatchback into history. That really made Saab Saab.
If you see the Sonett, then it might be an aha experience 'oh, that's a Saab too!?!', But when - as described - it's about design, innovation and classics, I think a Sonett is for the Saab brand rather unsuitable choice.
Absolutely cool a sonnet in the road. SAAB is alive, that's clear.