Brand fans are waiting for news from the Saab administrators. But they are silent and we have to get the word “patience” out of the water again. The law firms are busy checking Youngman's last minute bid. Not doing this would be negligent towards creditors, but it will cost valuable time. The original schedule is probably waste. A press conference or a statement of the state of affairs would be useful, but apparently does not take place.
Let's talk about Saab and daily business. In Leipzig, the Sonett II is on the AMI, and a friend who visited the Saxon metropolis at the weekend, registered great interest in the sports car from Sweden. Due to the red color, the sonnet is not assigned to Scandinavia, but to other manufacturers.
The visitors look not once but twice, and recognize “… a Saab”! This is how the initiators had thought when choosing!
In Austria, the mood among the fans is not rosy. After the departure of Country Director Stefan Mladek, the market was orphaned for a short period. Then Mikael Kaellqvist came to take care of the region for a short time. He now leaves Saab at his own request for 18 years and turns to new things.
Jan-Philipp Schuhmacher is now the new Country Director of Saab Parts AB in the Alpine Republic - temporarily until the end of August - who is responsible for two markets. This is not a surprise since the German market has a good reputation in Sweden and in the past many actions have been coordinated for both countries.
Saab dealer tour and a number of marketing campaigns were born in Frankfurt, to be then implemented in friendly cooperation in both markets. In many situations there was already a good cooperation in the supply of spare parts. Some stranded in Austria Saabs with German homeland were made so fast again.
Discussions with the dealers will take place on-site in a timely manner. A win for both sides, I mean. Both markets have more weight together in Sweden. Saab partners and Saab drivers in Austria can benefit from the German network and contacts in Eschborn.