No breaking news around our carmaker today. Saab is not in the news. Good thing, because calmer is better. After raging the emotions in the last few days, it's time to sit back and look at the situation. Saab Automobile has a new owner. Saab is no longer an insolvent carmaker. An investor group looks after the company and starts hiring employees.
The factory in Trollhättan is bought back, and Saab is again the master on the factory premises. Of course, many questions remained open. The answers will come. Sometime. The schedule can not be estimated. The constellation around Saab is just beginning to emerge, and what we hear from Sweden is positive.
Saab is on the way to the future. The sale to NEVS has, with good reason, caused no cheers. NEVS is only half the story, the rest is still waiting for us. The administrators had to complete the sale before the summer. On the one hand there were leaks in the firewall, so that the confidentiality of some negotiations was no longer possible. In parallel, public pressure grew, built by the media.
In addition came the running costs of the procedure, the costs for the maintenance of the production plants, personnel and much more. The money was scarce. Now, once a phase of rest is announced. In a few days, the Swedes will be celebrating Midsommar, one of the most important festivals of the year. Then the season starts, you leave the country to the south or retire to his house on the lake or on the archipelago. Life slows down in the next few weeks, the press then struggles with the summer hole.
Now is the time for us to go down a gear and write more about cars. Saab is saved for the public. If you do not visit the relevant blogs and forums every day, Saab is out of the headlines. Maybe these people know something about electric cars coming from Sweden soon. But not more.
Today at the car wash were a Jaguar, an Opel and a Saab. The new Jaguar was of no interest, the Opel anyway. The Opel driver came first, crept around the Turbo X, and then started a conversation. Then the Jaguar owner. "Saab builds great cars ... I've always liked ... and it continues in Sweden ..." Those were the topics at the car wash.
Saab enjoys great sympathy all over the world. Saab is the little one fighting for his survival. Saab is out of bankruptcy. We do not have to hear any more sayings on this subject. Our spare parts supply is safe, in Eschborn a great team works for us. Saab is back on the path towards normalcy. That's the message we should also communicate. And it goes on in Trollhättan. Surprises (almost) guaranteed.
Time to enjoy the peace. Time for our Swedish cars. Quieter is sometimes better ...