It continues in the second part of the Saab events with a look at the brand rights, China and how our Saab Story could continue in Sweden. Finally, we'll talk about the scientific evidence that Saab has the best fans.
Electric Saab from China
A curious story is in China. BAIC allegedly has the Electric C60EV, based on the Saab 9-3, ready for series. Quite a few people doubt this and assume that these are cars that BAIC bought in Sweden. Boston Power, former Saab development partner, is now docking with BAIC. Together they want to electrify the C70, which is based on the old Saab 9-5, and bring it to market. With a new generation of batteries, the former 9-5, unlike the 9-3, does not need separate cooling and is supposed to run 100 miles on electricity. The battery life is specified by Boston Power as 4 years, the charging time is 8 hours.
Why is BAIC developing a new type with Boston Power, of which they want to sell some 100 units a year when the Elektro 9-3 is ready for the series. Or is he not and everything is, as expected, a fake? The answer only knows BAIC.
And again C70
Was not there something? Right, there are the Volvo C70. The tin roof Cabriolet from Udevalla and its builders are not enthusiastic about a Saab descendant with the name C70 which is to run off the line at BAIC. Volvo seeks dialogue with BAIC and does not want to see its model name on another make. Understandable, but it took a long time to get noticed in Gothenburg. Because at the end of the year, the BAIC C70 will go into production.
But maybe it is because Volvo has many open construction sites. Problems in the management, egg time with the owners from China and a looming billions in financing gap at the end of the year. In addition a halting production and the worsening crisis of the European auto industry. The Gothenburgians are really plaguing other problems. July was a horror month. In China, 28,4 sold fewer vehicles than a year ago, while competitors rallied strongly. Lexus as a direct competitor was able to increase sales by more than 100%. Good news for Gothenburg from USA. 2.2% more cars were registered there, which is only a weak ray of hope. The overall market grew by 8.9%.
The press in Sweden is still (still) silent. Traditional relationships that Volvo always had, unlike Saab, are responsible for that. There is still no fire under the Gothenburg roof, but the danger is increasing.
NEVS does not get the griffin ...
No surprise for us. The Scania group has finally banned the speculator NEVS from using the royal griffin. The global commercial vehicle group does not want to make its trademark available to a Chinese consortium. The responsibility for the Scania brand and the doubts about NEVS are too great. A decision that we see with applause. Because rather no cars with the griffin as "our" trademark on any China makes.
Saab AB has not yet expressed itself, but outside of the press has clearly stated that the Saab lettering "..not want to see Chinese products that collapse in the crash test ..". So the NEVS Saab adventure, if it was ever really considered, is closed. Because apart from declarations of intent and a down payment, nothing has changed so far. The NEVS website, which should be updated with recruitment lists in early August, is still orphaned. With our friends in Sweden, NEVS has always been, and still is, a placeholder and diversion.
And, I have to say it again, in Sweden and in Saab circles one is not dissatisfied with the work of lawyers. For us maybe not always understandable but the Swedes are closer. Until proof to the contrary, we should remain objective and abstain from the polemics that have been maintained on some pages in recent days.
Saab Parts AB will keep a grip…
Should the National Debt Administration really take over Saab Parts AB in Nyköping in September, which is not yet certain, alternative solutions are under discussion, then Scania would have nothing against the use of the griffin continue to allow. The Saab Parts Ab, according to Scania, supplies parts for cars that are already on the road. It is also a question of respect for customers. At the same time, the National Debt Administration is also in talks with Saab AB about the further use of the brand name. Apart from a confirmation that negotiations will be held there is no opinion.
And how it continues ...
Swedish friends believe that in reality everything has already gone and only the contracts are finalized. There are many indications that they are correct. That at least Saab technology will live on and that the Phoenix platform and the new little Saab will have a future is also certain. What the exact constellation will be like, whether the brand name will be filled with new life, nobody can (or wants to) say at the current time with certainty. Everything points to an end to the drama in September, whatever the lawyers' schedule was. Our friend, whom we call “Radio Stockholm”, confirmed this last week. Important Saab dates and decisions in Sweden were moved from August to September.
And the shot: Saab has the most loyal fans!
At the Saab meeting in Spa we could feel the enthusiasm of the fans for the brand. Saab lives in our automotive hearts and now there is scientific confirmation. The Ruhr-University Bochum has evaluated forums and sees our brand in first place ahead of Audi, Volvo, BMW and Mini. An interesting story, because the two companies from Germany are spending enormous sums on “social media” acceptance. Mini itself has been a marketing story made ingeniously by BMW right from the start and the people of Munich did everything right. But money is not everything and so the small brand from Sweden comes first. No question for us. We always knew it anyway.