Who owns the Saab Griffin? Is it the exclusive property of Scania, does it even belong to the Saab DNA, or is it freely available as a historic emblem? The press in Sweden is still struggling with the summer hole and has rediscovered the royal griffin. One thing is certain, generations of Scania drivers have stuck the griffin onto their truck or tattooed their bodies with it. Saab fans sometimes have oversized grips on bonnets, windowpanes or proudly wearing textiles with this symbol.
The Svenska Dagbladet interviewed specialists who need to know, and lo and behold: NEVS could use the griffin - for example, changing the color of the griffin or the background.
Because the griffin does not belong exclusively Scania, only the current color combination and arrangement is protected. In fact, the proud heraldic animal that looks out over the world from our bonnets is a historical symbol attributed to the Swedish province of Skåne. Since the 15 century, the griffin is also the heraldic animal of Malmö, the capital of the southern Swedish province.
To prohibit the use would be impossible if the Saab-Griffin in front of a, say white background, instead of a blue would be the brand logo of NEVS. So far the theory. Because a griffin alone does not make a Saab. There's more to it.
Saab has changed the appearance of the brand several times in the past. Originally, apart from Sixten Sazon's cryptic exercises on Ursaab, there was only the Saab logo in variations. In 1964, the stylized Saab B18 bomber from 1944 was added as a plane signet. Only through the marriage with Scania came the mystical heraldic animal to Saab. Sometimes in conjunction with Saab and Scania, after the end of the relationship only as a red griffin on a blue background with Saab lettering. As a true symbol of the Trollhättan brand, he first launched 1987 with the worldwide launch of his career.
Trademarks are subject to permanent change, nothing is permanent. That would have been the same with Saab. The proud bird on the new Saab 9-5 was only on the bonnet, the Saab lettering on the rise. Even with the Saab 9-3 Griffin, the griffin was replaced by the font at the rear, the Saab logo became larger and more concise.
For model year 2012, the historic B18 bomber would have celebrated its digital revival as Saab symbol. In the HUD and in the roundtacho the aircraft symbol would have pleased the fans. Back to the roots, back to tradition. We would have enjoyed it, unfortunately it did not happen anymore.
Pictures of the vintage 2012, which never went into production, are few. We have some on the blog months ago veröffentlicht, A small revolution would have been 2014, believe what friends in Sweden tell us. Traditionalists now take a deep breath and exhale calmly! With the debut of the Saab 9-3 successor, the mystical heraldic animal, the griffin, would have disappeared. The Saab logo would have remained as a dominant symbol, even the digital aircraft.
Saab wanted to be cool and modern with that, as the four white letters have charisma. Why exactly this decision was made, you would have to ask Simon Padian. He has defined Saab Product Design through to the year 2020 and he is one of the fathers behind the change. Padian is working a few miles later in Gothenburg Hareide design, Leading Saab design boss Einar Hareide has now gathered the full Saab design expertise. He works for Scania, for Volvo and for some time there will be more contacts to India. That could not be a coincidence.
Grief or not. I like the griffin, I think Scania's decision is correct. But if it continued in Trollhättan, not with NEVS, but with a new owner who would be a heavyweight with an industrial background? Who else would care about the gripe?