The stickers of the Saab confession campaign, “SAAB more than car ..” have reached the partners. We also secured stickers for our Swedes at the weekend. The transparent adhesives from the autumn sale of Saab Parts AB are available in two versions, with black or white lettering. The Saab logo itself is always silver.
The Saab Bekenneraktion, created with the help of a Frankfurt advertising agency, is great. The stickers are an eye-catcher look even better on the Saab in Natura than in the photo. A nice way to show the flag for our brand, but I think we're world champions anyway. For the fans one reason more in the next few days to visit the participating Saab partner, because the stickers of the campaign are what I hear so much, to be very popular.
The marketing campaign of the German Saab Parts branch is smart. Fresh wind in the Saab scene and a proof that the brand lives! And only those who create a bond with Saab drivers and workshops will have long-term success in the spare parts business. Seen in this way, the autumn action is a first step.
The Saab Story itself continues. In Trollhättan, at the Saabsunited Oktoberfest, the press representatives of NEVS announced that as of Monday more life will be in the factory.
The Saab Parts AB, not the investors as misleadingly proclaimed elsewhere, will again manufacture body parts for our cars from Monday in the press shop. Already among the administrators Nyköping had rented parts of the production facilities. Good news for us all!