The latest news from Sweden was not pleasing. But they were not particularly surprising. Our friends in Trollhättan said all summer long that the Chinese buyer would not be the solution they had hoped for. Actually one was in Sweden the hope that something will follow. Mahindra for example. Some dreams just remain unfulfilled. But it does not change our enthusiasm for the brand, as a reader so aptly wrote yesterday.
The last few days in Saab may have been humble, there are also small stories about Saab that show that the brand is alive. There are Saab partners who live Saab every day. There is the German subsidiary of Saab Parts in Eschborn, which is very active. The new Saab slogan “Saab - More than a Car” is on the way to establishing itself. And there are our cars. Especially in the current situation, where there will be no more supplies, the cool design icons from Sweden are more valuable to true fans than ever.
A look at our dealers in the very south and north of the country.
A Saab partner in Freiburg, which exists since 1971, a true traditional company for more than 40 years, has also recognized the effectiveness of the new slogan. The Saab Zentrum Freiburg by Peter Schmid promotes Autoscout24 with the new Saab advertising slogan. The Saab partner of Freiburg, the blog team so far unknown, has a Saab 9-5 II and two other interesting cars on offer. A Saab 9-3 from 2001 with a nearly new machine and one of these super rare 9-3 Viggen first-hand.
Freiburg is located in the southernmost part of the republic. At the very top in the north, a Saab 9-4x competence center is established in Kiel. Saab Service Kiel has again brought a Saab 9-4x from the USA. A beautiful, rare Saab in white, like we had on our dealer tour and with a great panoramic roof. The Lafrentz family already has a 9-4x Aero converted to German requirements in “Chrystal Red”In their own collection.
Saab Service Kiel is representative of many Saab dealers, where the enthusiasm for our brand is tangible. A few days ago, the Kielers were traveling in Sweden to buy rare Saab parts. If you want to convert your 9-3 to Griffin optics, you can make a find in Kiel. Our insider tip.
But sometimes we enjoy the little things in life. If our brand is noticed in a newspaper supplement, even if it is just the brochure of a tire dealer. This is a reason for some readers to send an email to the blog. We like to publish it and share the joy with others.
Saab - more than a car? Saab lives, the brand is very lively. No question.
Shortly before closing time came from PV 4 Väst a message regarding ex-Saab CEO Victor Muller. This has now settled the demands of the tax office, but still wants to clarify the matter in court. An intelligent train of the Dutchman. Balancing the tax bill makes life more enjoyable and stress-free. Especially if, as Muller lately, is often in Sweden on the way.