Our brand does not leave anyone cold even a good year after the (temporary) end. Today, Saab, the former Saab employee and Trollhättan was the subject of a short post on ZDF. A look at the Saab factory and a visit to the Saab Museum.
I don't know how the readers are doing, but the “National Electric Vehicle Sweden AB” font under the Saab lettering, you can see it briefly in the post, leaves me with divided feelings. Hmm….
But Saab is in the media, people talk about Saab. It's good ! A little bit of hope - for the former employees as well as for Trollhättan and the brand - comes through with all the justified skepticism. A nice evening to all Saab fans! Click here for the ZDF contribution.