What made Saab so incredibly popular? Saab built durable, practical and at the same time sporty cars. Looking back, one would say that the Swedes succeeded in squaring the circle. A vehicle that makes both halves of the brain equally happy. The loading area of a Saab 900 was suitable for moving, the performance of the 900 Turbo 16 S was ripe for the sports car league.
A tradition of versatility, sportiness and good ergonomics, made possible by the Saab hatchback and continued through the Saab 9000 to the 9-3 I. Unfortunately, Saab was believed to have introduced a 9-3 II to a GM study stating that saloon cars are better salable than hatchbacks. Although the 9-3 II sedan has become an elegant car, we missed the hatchback. With the successor we would have again received such a body shape from Trollhättan, and the tradition would have lived on.
Even if the hatchback is making a comeback with some brands, it is not possible to combine high utility with driving pleasure and elegance. Probably because marketing departments cannot imagine this and because studies say that such a car would not find a buyer. Sometimes courage and unconventional thinking are lacking.
Saab was not only unique in 1988 with its body and turbo concept and, with a little skill, it would have been again in 2013. Then you could have reactivated the old saying. "SAAB - the most intelligent cars ever built".