From a business point of view, the year is over! Now Christmas is just around the corner and finally time for the family. Our cult brand is also becoming quieter. A Saab calendar came on my desk in the mail. Although that sounds disrespectful, because it's actually “the Saab calendar”. Because it comes from an official source. “Swedish Distribution Services” in Eschborn, the German subsidiary of Saab Parts AB, sends the 2013 calendar to all Saab partners in Germany and Austria.
A real Saab calendar with the cool “Saab - More than a car” slogan. Who would have thought that ! This is a good start into the new year and we have improved considerably compared to the situation 12 months ago. In 2012, after a restart under the most difficult conditions, Jan-Philipp Schuhmacher's team had an incredible success story “made by Saab” in Germany and Austria. The sales force for southern Germany and the Alpine republic is currently being strengthened. According to the Eschborn radio station, the advertised position received many more applications than one would have expected.
Saab, the brand from Sweden, still has a strong appeal and is attractive as an employer. It is good to know that even applicants who do not necessarily have to come from the Saab warehouse appreciate our manufacturer. At the Saab Parts subsidiary, 2013 will continue with great enthusiasm. In addition to personnel reinforcements, there are also projects in the planning that directly affect us and that are positive. So it remains exciting and one or the other surprise will come!
Fortunately, only new cars from Sweden are missing! But you can't have everything you want, even if it's Christmas soon. Or is it? We will see…