Welcome to (auto) year 2013

New Year New luck ! The blogger is back on the MacBook. Let's start with the most important questions! What's next with the cult brand Saab? Will there be another long year marked by waiting or will our wishes come true? What exciting innovations can we expect in 2013? We dare to think outside the box. All this and the blogger's personal wish for 2013 on the blog.

Is 2013 a Saab comeback?
Is 2013 a Saab comeback?

The newcomer of the year

In March, the time has come! Qoros presents in Geneva with the GQ3 the first series product of the brand. Former Saab managers have found a new home in the Sino-Israeli joint venture. The former press officer Eric Geers is also there, and he promised us a lot of Saab in the newcomer. The first pictures do not confirm that, but the GQ3 is a statement in other ways. Because co-owner Geely sees himself only as an investor and leaves the majority European team on the long leash. There is a lot of Europe in Qoros. Leading the way is Magna, and we will be dealing with the new brand in our own article.

The direction is clear now. The newcomers have chosen as the opponent the brand VW. For us to Europe the Qoros product range will come only 2014. Until then comes to the compact sedan GQ3 still a hatchback and an SUV.

Qoros GQ3
Qoros GQ3

The latecomer of the year

Mini introduces the third generation this year. The BMW descendant has done everything right and has been celebrating a success story since 2001. Fiat, in another price range, successfully trades in the brand with the 500. There is now a convertible and a long version. Chic and small are in, but do not always have to be cheap.

Just 12 years after the Mini made its debut, this idea also sparked in Rüsselsheim. Now the GM subsidiary Opel is bringing a trendy small car on which many hopes weigh. It can be built in Germany. Not in a cheaper foreign plant, but in the Eisenach plant - hit by the slacking Corsa demand. A shift has just been canceled, but everything should get better with the start of production of the “Adam” in mid-January. Everyone has to decide for themselves whether the small car looks good and whether the name was chosen. There are no innovations under the hood, just home cooking. On the other hand, the look is unusually fresh, and there are many options for customization, which is also unusual for Opel. Will the straggler become a lifeline for Opel? That is the exciting question in 2013. Compared to the next new release, however, the Adam is a car from the day before yesterday.

Opel Adam. Nachegegler of the year
Opel Adam. Nachegegler of the year

The revolutionary of the year

Revolutions are currently taking place in Munich. BMW shows impressively, what is possible, if you have good ideas but also the appropriate money in the account. The i3 launches this fall, and BMW delivers an impressively thought-through innovative package. In principle, what one does in Munich, is a strong Bavarian Watschn (for our readers from the north: Watschn = slap) for the competitor. The Munich do not simply transplant batteries into a conventional vehicle, they design completely new. Batteries are heavy, so the vehicle must be as light as possible. Really clear, right? BMW relies on carbon fiber, which comes from the 2009 together with SGL Carbon-based plant in Moses Lake. Carbon fiber consumes a lot of energy in manufacturing, so the factory's power comes from one of the world's largest hydropower plants.

The assembly takes place in Leipzig, where the electricity from wind turbines and the aluminum, which is also used in the i3, come from 80% recycled material. The interior is dominated by natural fibers. European eucalyptus and leather treated with the natural tannins of the olive tree make the i3 an ecological luxury car. The Munich-based company promises a range of 160 kilometers, from 0 to 100 in less than 8 seconds, and to round it off, they offer green electricity contracts. Green luxury has its price. 40.000 euros will have to be paid.

BMW is thus increasingly relying on sustainability, and the gap between Bayern and the competition seems to be getting bigger. The i3 story is exciting, because it's completely thought out, and the developer group around Ulrich Kranz has consistently used the freedom to create something completely new. Such perfect conditions could only be dreamed of at Saab.

The exciting question is, whether the customers are already as far as BMW, or whether the Munich 5 are too early to 10 years.

BMW i3 Revolutioaer of the year
BMW i3 Revolutioaer of the year

Hope of the year

We are of course particularly interested in how the cult brand from Trollhättan will continue. Will we see new products in 2013 or will we have to wait for 2014 or 15? And do we ever see cars with turbo engines and Saab lettering on the bonnet again? One thing is certain: we are working on the possible 9-3 successor, based on the Phoenix platform. Since the investors only have a small team on board, the contracts are awarded externally, which does not have to be a disadvantage. Because a lot stays in Sweden and is developed by former Saab engineers. The question of whether a comeback of the previous Saab 9-3 will shorten the waiting time remains unresolved.

The bets are undecided. Even circles in Trollhättan - they closely monitor what is happening on site - do not agree. Some see the first clues, and the rest already see the whole story as a failure. The press in Sweden is betting consistently and anticipates a quiet 2013 for Saab.

Saab production under new direction 2013?
Saab production under new direction 2013?

Wish of the year

My attitude towards things in Sweden has relaxed over the past few months. Instead of wasting time on visions from Far Eastern investors, I focus on what we really have. Our cars are great, and instead of sitting in front of my Mac and reading the Swedish press, I prefer to "fly" with the turbo over empty third-order country roads in my native Spessart. That is more fun !

Maybe it's too much to ask to see moving bands in Trollhättan this year. Even if the old Saab 9-3 should start with a modified front end and new engines, it takes time. Maybe 12 months, and then the possible successor would be even only 12 or 18 months away. Maybe that would be too much hope, and in the end the bill does not work out. But I would have a Saab wish for 2013 then.

The investors should show their colors and present clear facts instead of press statements or dream locks that have nothing left to do. A study of how to imagine the future would be nice. A Saab presence at the IAA in Frankfurt. Maybe with a PhoeniX Reload or PhoeniX 2.0. Show presence for the brand and keep the interest of future customers alive. That would be something, right? My Saab wish for 2013.

Text: tom@saabblog.net

Pictures: Opel (1), BMW (1), Qoros (1), saabblog.net

 

6 thoughts on "Welcome to (auto) year 2013"

  • blank

    Can someone tell me what you do with carbon if you do not need it anymore

  • blank

    Adam? Well as Eva or Saab 9-1 he would have liked me too.

  • blank

    the Qoros looks like a picture of a few European cars with an apple and mixes them together in a simple app. Creativity zero, price unbeatable, a new category is here: collage.

  • blank

    The Qoros / Magna relationship should be highlighted. Because, as everyone knows, NEVS can not design cars with 100 employees. Nobody knows the plans and maybe Magna will take the lead at NEVS too. It's a good idea to dare to think outside the box.

  • blank

    Qoros and Opel Adam and BMW are actually only of marginal interest: Magna was never really interested in SAAB - so a car in which MAGNA is in charge would definitely not be an option for me. Certainly not such an Állerweltsauto like the Qoros!

    All I can think of about Opel Adam is “How will and cannot”.

    I would rather not comment on BMW and Quandt!

    From Trollhättan I would have expected the new emblem at least once - the first information in 2013 regarding SAAB is really very meager. Hopefully something will follow soon.

    • blank

      What should happen big between the years? It's just not possible to squint on NEVS and there are two possibilities in my opinion:

      Either they soon bring the shop up to speed

      Or somebody takes over the rest for a Swedish crown

      What makes Magna and Qoros is of interest, the European auto industry is eagerly pursuing. Maybe Magna will then SAAB, let's wait and see.

Comments are closed.