A friend of mine bought a new, used Saab. Since the supply in Germany is very thin, he has imported his desired Sweden from other European countries. No reason to write about it, because it happens every day. Exceptional is only the way how he came to his car. On the ad at one of the well-known portals was a phone call, which should follow more.
Meanwhile, the ad disappeared, because the seller was flooded with calls. Finally, my friend paid an extra to get to his personal dream Saab. How crazy are the times.
A quite successful used car salesman in a, as the saying goes, metropolitan area now likes to buy Saab. A Saab is a safe currency, he says, when equipment and color are right. In contrast to the countless Audi and Mercedes, who stand with him in the yard, the Swedes go quickly and without much discussion from the farm. Sure, he does not want to read his name here.
The trend seems clear. Saab is cult, and the narrower the offer, the more the prices rise. Saab drivers switch from the 9-5 I to a 9-5 II and thus fulfill a dream. Older 9-5s are swapped for chrome glasses, which are sought after and can hardly be found with low mileage. How else can you explain the story of a car dealer - not a Saab dealer by the way - from Westphalia, who advertised a Saab 9-5 sedan with less than 40.000 kilometers. The online price was revised upwards twice within half a day. Too many calls, he said, and a week later the 9-5 was from the yard. For a hefty surcharge. We don't even need to talk about the Saab Cabriolets. Some price ideas are now as far removed from reality as Trollhättan is still from the start of production.
It does not always have to be a new model or a cabriolet. Some opt for a Saab 9000 or 900 to enter or re-enter the Saab warehouse. For classic Saab sometimes long negotiations are conducted, and it takes some patience to put the desired object in the local garage. Are we all crazy or are we running from the sentimentality of past times?
Of course, there is always some Saab nostalgia when you put a Saab in the yard. Often, however, it is also disillusionment to realize that with the loss of new car production at Saab, you have lost your automotive home. Other manufacturers have nice cars, no question about it, but they lack that "certain something", the little difference that is commonly called "Saab Spirit". In the Saab you immediately feel at home, everything is familiar, everything fits. The operation is not puzzling, Scandinavian objectivity wins over the urge to experiment. A Saab is always easy to “experience”, the driving behavior is clearly defined. One of the maxims that Saab kept up to the end was to always give the driver feedback on the condition of the road. While other manufacturers are increasingly decoupling their cars from the environment for reasons of comfort, Saab has remained true to itself.
A Saab is "understatement" and "high performance" at the same time. Friend Marco, who now has two aeros in his family, knows what I'm talking about. And other aero drivers too. Relatively compact, unobtrusive cars, never showy or embarrassing, with a lot of power on demand. This is Saab and this is the gap that Saab leaves that no one has closed so far.
But a Saab seems to be even more, regardless of engine power and turbocharger. A Saab smells like a Saab, it feels like a Saab. Something only Saab drivers can understand and a world that will probably be closed forever to owners of other brands. Somewhere in Trollhättan there must have been a secret recipe that changed our DNA after the first contact. How else to explain the phenomenon Saab?
Normally, it was expected that after the end of vehicle production, the interest in the brand waned. Also for the blog, the team had expected a sharp decline in readership. The myth Saab surprised us again! The readership numbers on the blog are, after a brief period of weakness in the summer 2012, back to the old level, and the trend is rising.
The used car prices for the right cars have been steadily increasing for 2012. The statistics of a Saab dealer speaks of 20%, for which its purchase prices have gone up in the last 12 months. Saab partners, who have recognized the signs correctly, look forward to full workshops and trade successfully with used Saabs.
Let's sit back for a moment, let's look at the car market! The manufacturers advertise new models and low leasing rates. They are begging for our favor. For the price of one good dinner per month, we can bring home a BMW. The local dealer promises no down payment, including insurance. Audi and Mercedes salespeople call regularly and want to free us from our Swedish fleet, completely selflessly of course.
We do not even want to talk about the masses of French, Korean and Japanese manufacturers who bother us with advertising our mailbox. And what we do ? We prove to be consulting-resistant, ignore the advice, the marketing effort and remain true to Saab.
Merchants reading this post should not be aware of the dollar signs now. Because not everything that is offered is also bought. It includes features, color and history. Complete checkbook, of course, in a knowledgeable workshop, must be in younger years. Or as a trader said a few days ago: “… Only quality counts ..”, Saab fans understand what I'm talking about. And most of all, we like to buy our cars where you understand something about them. At the Saab Partner, who knows the cult Swedes.
Some of our workshops have correctly recognized the signs of the times and have taken the appropriate consequences. You are in Youngtimer mode. But used Saab are sold in new car mode. The handover is celebrated in the showroom with a bouquet and small gifts. And with a new, used Saab, they also offer appropriate rust prevention. According to the motto "we can always repair the mechanics and it should no longer rust away Saab". The dealers understood. We also !
How to find what you're looking for now, as a returnees, newcomers or if you just want to bring another Saab into your home garage, is part of an article series about the Saab cult. From now on every week on the blog!