Today we travel back 30 years into Saab's past! It was 1982 when Saab presented the 900 Turbo with APC Control and thus a new generation of engines. From now on, a Saab Turbo could also burn gasoline with a low octane number without any problems. The commercial, it is a really small film with a length of 15 minutes, takes us back to the advertising world of the early 80s.
Some things seem a bit strange today. The mobile phone built into the Saab, a status symbol at the time, is reminiscent of the antique devices of a bygone era. Perhaps that's why the film has something of a cult character. The world seems full of Saab 900 Turbo, everyone who is self-respecting seems to own one. Those who drive a Saab earn admiring glances.
So it couldn't have been the worst time, the early 80s. The film was produced for the market in Sweden and is therefore Swedish and English. Sometimes with Swedish subtitles and the picture quality is poor, I admit. 30 years ago it was still analog times, and anyone who had talked about the Internet, smartphones and the like back then would have been a visionary or a crazy one. On the other hand, Saab's APC Control was revolutionary and reality. Have fun with the film!