Technology group. Saab Scania Image Film 1989!

Maybe it was the good time for Saab. Or maybe not, because the crises of the 80er years forced Saab to sell the car business. At the time, the Saab-Scania Group was broad-based. Aircraft, satellites, buses, trucks and cars construction. Even computers made the Swedes and set up some data center at that time.

Saab-Scania Image film 1989
Saab-Scania Image film 1989

Integrated technology groups quickly went out of fashion in Europe. Just as the manufacturer in Stuttgart separated from its daughters, the Saab-Scania Group sold the auto and transport division. Wrong decision? Might be.

In Korea, the Hyundai Group manufactures everything there is today. From consumer electronics to shipbuilding and sausages, Koreans invest in all business segments that promise profits. They do not drive so badly. With their car brands Kia and Hyundai they hurry in Germany from success to success. Where would Saab stand today if the Swedes had continuously expanded their business?

It makes no sense to ask about “what if”. In the film, a Saab Gripen ignites its afterburner, the EV1 chases across the test track in Trollhättan, Saab 900 and Saab 9000 CD, the luxury sedan from Sweden drive through the picture. At the end there is a family reunion. Scania LWK, bus, Saab car. And a Saab civil aircraft hovers from above. Great past time!


Source: Saab-Scania

4 thoughts on "Technology group. Saab Scania Image Film 1989!"

  • Hm, no speaker? That surprises me…

  • If my thesis is correct that well-known brands or products in a group pull the “simpler ones” along (Bentley-> VW, BMW-> Mini, etc.), the sale of Saab Automobile was perhaps doomed to failure from the start. If Saab Automobile previously benefited credibly from Saab AB's high-tech image, GM was faced with the problem that Saab should suddenly have been the positive model for eg Opel. What they could have done; with appropriate management.

  • You don't really have to comment on the film, it speaks volumes and makes you think. Somehow but also nice to "belong" ...

  • Really impressive!!!

    What does it mean:
    "Only those who burn themselves can kindle fires in others."

    Considering that many of those who founded Saab's reputation through their hard work
    Today, as their next generation children have not understood how to manage and improve this unique heritage, it's just sad it no longer exists.
    It is really very rare today - if not even unique - that makes a (former) brand enthusiastic and addictive.

    This week I had to cover over 1000 km in one day and it was an experience to meet two other Saab drivers - that connects!
    What other brand can claim this, where evil daytime running lights should clear the left lane.
    And you can still keep up with such an “old” concept. And it's different.

    The seats are just great.
    No younger seat from known vehicles (foreign brands) could convince me so far.
    Partly cheap and thin leather - after a few months or years with friends who drive this brand worn and frayed - just sad to have to lie down so much money for so-called German premium cars.


    The Saab 95 as 2.2 is quite comfortable.
    But as a deer version genius!

    The torque is great and the suit to 170 really great. And then you need patience.
    And I can drive it from 5.5 liters to 8.1 liters. Depending on your mood. Without filter.
    And still with entry permit for the environmental zone.
    With debris and special permit.
    And there can be no filter broken me.

    In this sense ...

    drive your SAAB's!

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