Plagiarism: A plagiarism (about fr. plagiaire "Thief of intellectual property" off lazy. Plagiarius "Soul Seller, Human Robber") is the presumption foreign intellectual achievements. Let's talk about BAIC and let's talk about Saab history. The Chinese build the “Shen Bao Series” based on the old Saab 9-5. Shenbao is an old name for Saab in the Chinese market.
On top of that. Events in China openly adorn themselves with Swedish feathers. The former Saab Performance Team was a guest and showed the audience how quickly a “Shen Bao” can be moved. Accompanying were Saab 900, Saab 9000 and Saab 9-3 at the side of the course. BAIC = Saab? Ok, the new car from China is based on a Saab, construction as mentioned. But how far can you go to point this out?
Apparently very far. In the latest BAIC image film, a Swedish song from an earlier Saab Festival is not only used as background music. It is tragic that this song was deliberately played as an allusion to GM at the time. "Release Saab ..." was the hidden message ... most of us know this song. You openly show the Saab past, play with the Saab logo and then somehow mix the Saab and BAIC symbols, and of course you get a Shenbao. The fact that the style of the film was copied from one of the last Saab commercials doesn't matter anymore. If only you had done it well! But while the Swedes preferred bright, positive colors, the China derivative is in dark tones and negative for us as Europeans.
On another website you advertise openly with Saab history, and I am glad that the “Shenbaos” have nothing optically in common with our vehicles.
Is this going too far in China? We do not know the contracts that - at that time still under GM influence - were concluded between China and Sweden. It is possible that there could possibly be unimagined freedoms. However, what cannot be the use of the Saab logo with the griffin. This is where Scania and the Volkswagen Group watch. We remember the difficulties Saab 2.0 investor NEVS had with the usage rights. The use of the Saab name and the visual presence of Saab aircraft may not be desirable in Sweden. BAIC, recently in association with the car manufacturer with the star, takes too much freedom.
Needless to say, the top version of the new vehicles will bear the “Aero” designation. Still ... there seems to be at least something moving in China. The Ex-Saab with 2.0 T and the legendary 2.3 T turbo engine will be available at the end of the year. The English name of the “Shenbao” will not be Saab or based on it. BAIC announced last week that vehicles with the name “Senova” will come off the assembly line.
In China, a copy is said to be the highest recognition of the original, so we are told again and again. Might be. I do not see it as recognition but because of lack of respect. Opposite Saab, the customers and the brand history.