Or Volvo V40 vs Mercedes A class. In the UK, the Gothenburg-based car maker is driving a cheeky, crazy campaign. The text is reminiscent of Saab Marketing in the past when the legendary Saab vs …… advertisements were still available. Since there is currently no media activity from Trollhättan, at least Volvo is bringing some fun to our Swedish-inspired automotive soul.
The advertisement comes from the current issue of Top Gear magazine and is immediately noticeable in the flood of advertisements of German premium brands.
Volvo pays the first installment, up to a maximum of £ 40, to the customer who, contrary to all possibilities, should buy an A-Class instead of the R-design V299. OK ! But who would prefer an A-Class to a Swedes? If you are a little more concerned with the V40, the thing may seem a bit saab. Which is right for him! The inspiration for the successful R-Design kit comes from the workshop of longtime Saab designer Einar Hareide, who was recently also allowed to lend a hand with the V60 plug-in hybrid. At Saab there were always opportunities to make the Swede look sportier. The TX kit for the 9-3, derived from the Turbo X design, was the latest option.
Without this blog becoming a Volvo blog, it would be clear to me which brand I would prefer. The Gothenburg would be my “Last Exit” if there was no longer a Saab with an acceptable mileage and age. And the A-Class would not really be on my shopping list. Volvo and Mercedes are still a topic on the blog this week. For different reasons. And we got a very nice package. I'll tell you all of this over the next few days.