Saab press. The Saab comeback 2013.

The Saab story has also been going through the German press landscape since yesterday. The fever curve is increasing, not only among the fans! Today our favorite brand appeared at the very front - prominent, prominent - at Picture online. As beautiful as the headlines are, a mistake has crept in again - due to a lack of research.

We come back: Saab on Bild.de
We come back: Saab on Bild.de

The 2002 model of the Saab 9-3 is to be built, which of course is not the case. Because the revision in 2008 was more than profound, and the quality of the two vehicles differed considerably. If you take it very precisely, the new vehicles will be based on the 2011 Saab 9-3 Griffin, have direct-injection turbo engines, an improved interior and a more concise appearance. The 2002 model ... it's yesterday's news!

Auch der Mirrors, the big, old news magazine from Hamburg, sees the 2002 model in the starting blocks. It be forgiven! Because they are positive headlines. Saab is coming back! And that is what it is about !

Text: tom@saabblog.net

21 thoughts on "Saab press. The Saab comeback 2013."

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    I'm so euphoric about the “advertising” in the press. A long time ago it was reported on Autobild.de. And even in a “specialist” magazine for cars it was said that the 2002 model is being reissued. The reactions were of course clear “Ololololol who is so stupid and buys a new car from 2002!” (cited accordingly - unfortunately the level at Autobild and AMS). Unfortunately, this statement also represents the overwhelming reaction to this news - and that is not a good thing in my opinion. Because if you correctly explain to people that it is the 2008 model, with minimal revision + new engines, then it would be seen by many as a facelift and not as a new edition of the automotive technology op - that would probably improve the re-entry a bit.
    And so seen, it's probably not a lack of research, but too much accuracy - I don't know my way around too well, so please correct me - but even the 9-3 Griffin is “just” a further development of the 2002 model, isn't it? The German press is just super accurate.

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    But that's exactly the problem again; it is reported wrongly and in a pejorative way. If everyone hears about the 2002 model, who will be interested in it? - none.
    Anyone who does not know exactly how we are will only shake their heads and continue to carry their scrap items from a town near Fallersleben or elsewhere.
    About SAAB will then only spotted again.

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    Hi.
    Hopefully!

    Then Tom “just” has to change the heading from

    “The Saab Comback 2013” ​​on

    "SAAB - The Comback 2013"

    Greetings from sunny Oldenburg

    Andre

    PS: I'll take an annual car!

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    Even in the Lüneburg “Landeszeitumg” on 22.08/XNUMX. a report on the restart! Even if it is a “bought” article ... Hopefully, positive things will be passed on everywhere in the periphery! Keep it up! Maybe these are the first results from the beginnings of the marketing department in Trollhättan ???

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    I think it is legitimate and positive that most of the new SAAB vehicles are going to Asia. The so-called German premium manufacturers can only survive that large vehicle contingents are delivered to Asia and the USA. The European market is important for reputation, the export market (Asia) will be important for sales. The Chinese will not buy SAAB because it is a Chinese vehicle, but a Swedish premium vehicle. The comparison to Jaguar and Range Rover is correct in my opinion. TATA has kept the plants in the UK and has focused on quality and British engineering, with success. The new Jaguar models and the Rang Rover vehicles are well received everywhere. With consistent financial support, SAAB has a real chance to follow the same path. At the same time a success story for Chinese investors. You just have to remember the old SAAB values: individuality, sportiness, quality (... there is certainly a lot to be improved on the 93er ...)

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    The German press ... If you transfer the rubbish that they are writing to other things that we don't know is botch what the writing is, then good night!

    But well, if they think that it will be the 2002 model, it was progressive with things like the front design, bi-xenon cornering lights, touchscreen navigation system, etc ...

    What a “journalism”. They should all voluntarily quit and rather sweep the streets ^^

    • blank

      These sentences in the German articles to the 2002er model are actually anti-advertising and counterproductive. They complicate the restart in D. How did such statements come to the Prese?

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    Right hand from heart. It's just not that easy. Despite now slowly good news was and still is a lot Unclear. Still, I do not know what kind of engines are in it (a Chinese engine z.Bsp comes with me not in the bag) or whether we should get the cars in Germany at all or whether it should all be sold to the east? I'm still skeptical if the Chinese can build a decent Saab and would like to see the car first at the dealer and be able to give it a try. After last year, I thought about changing the brand, but then I did Put a few thousand euros into my 2006 9-3 Aero 2,8T sports suit, and this money must also be consumed again. But if the now good trends continue to develop well, I can well imagine that in 2 to 3 years a new, well motorized (no Akkuschlürfer)
    9-3III stands in front of my door.

  • blank

    At least I think it's good that Saab is being reported again.

    And that “who” is not as well informed as we are (thanks to Tom!) Is clear, right !? 😉

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    So, let's be honest: If there are new cars from October / November, who of the readers would actually order a new one straight away? At least I have the thought.

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      The question is interesting. However, I expect new cars in D at the earliest in the first quarter 14. Before that you will probably make Sweden and of course China happy.

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      Even if I would like to, it is unfortunately not yet possible. For me it will be mid to late 2014 at the earliest - before that there is a wedding + honeymoon.

  • blank

    Must you almost forgive picture. The car newspaper also writes about 2002 and only know about electric cars.
    Not a word of gasoline.

    But still a real glimmer of hope

  • blank

    Wow. Finally. However, the press says that the distribution channels are not yet secured ?! Hopefully the current PartsTeam will take over, they do a great job and are credible. I'm curious where and when you can order cars!

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    If the German online media are already reporting on the NEVS start, then it will be really serious in a positive sense! What a fantastic week! Sports suit and convertible, these are probably the most important offers for the European market. Hopefully a speedy market launch will take place! Or is the mass of new cars going east anyway ??? May a good star shine over the restart! The coming time will remain exciting…. Wonderful!

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    What do you want to expect from the picture? I'm surprised that they wrote SAAB correctly.

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    T-Online has also written off.
    It ranges from GMX to web.de and even Yahoo is worth reporting.
    Better advertisement is not really.
    Best regards

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    Just awesome, who would have thought, if ever hoped !!
    The voltage increases!

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      Like Pheonix from the ashes. All the best for SAAB. I am pleased a longtime Saab driver

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