Saab news. New name for Saabparts.
The former parts division of Saab Automobile AB, the Saab Parts AB will be renamed Orio AB. This will come into effect on 13.November.

Why the name change? For one thing, it's legal, because the name Saab is owned by Saab AB. On the other hand, it seems that you want to expand and expand the offer to other brands.
What will change for us and our Saabs? The Orio AB will continue to be the sole supplier of original spare parts for Saab and our darlings will supply me with the necessary parts we need to give the streets a certain beauty
So is everything the same? Basically, everything stays as it was, yes, only the name changes. Let us see what the future holds.
Text: Yves@saabblog.net
Image: Saab Automobile Parts AB
Good Mr. Zsolt
There are also Mercedes drivers with second cars. One for the heart and one for the brain.
Therefore entitled to opinion!
Hello Gallix!
I think we're talking at cross purposes. Of course everyone is entitled to opinion! With “eg Mercedes driver I meant the following: if Saab-Parts AB wants to manufacture spare parts for other brands in the future, as it is in the report, it is almost inevitable to change the name, because very few of the Mercedes drivers mentioned will suspect it that you can also get Benz spare parts at Saab. By the way, which of their cars is for the heart and which is for the brain?
… When it comes to the “facts”, I understand your opinion more. You can switch to your second brand at any time. However, I believe that there are more readers among us who would NEVER do such a thing. :-)))
Dear SAAB friends
recognizes the signs - SAAB is history, once and for all.
The whole thing with new names, strange and terribly secret plans for the future, reboots with a single old car, public relations work on belly-bellies and schedules to St. Nimmerleinstag, is yet Leichenfledderei in the highest degree.
I do not know who burns what and why, but having a fresh start does not have anything to do with it.
The current "owners" cannot do it !!!!
If at some point somebody plows a SAAB sticker on a commercial car, no one will know what that was.
There are no buyers and there are no more dealers.
We spinners with the 7 days old, graying 3 daydream are past.
No one comes after us who remember the fine times of Svenska Automobile Aktiebolaget.
See it - it's over!
Gallix
Dear GALLIX!
Have you actually read Tom's answer from 14.08/XNUMX? With so much “optimism” I doubt it ... All the best for you anyway!
Hello Zsolt,
Gallix is right about everything.
What I cannot understand, such as, for example, a Mercedes driver should get the idea to order a part for his car from Saab-Parts ...
Whether the new name is a direct hit, however, is an open question.
Whether the current owner or not, we will certainly see someday. Let's just wait and see.
However, I would like to strongly contradict the claim that nobody will come after us who will remember the times of Svenska Automobil Aktiebolaget. At our meeting in Meissen, young fans were in the felt majority and they know exactly what they have on our great vehicles and the unique Saab history.
Dear Gallix & dear Tom, you two “real” Saab connoisseurs made a small - almost unforgivable mistake: SAAB is not called “Svenska Automobil Aktiebolaget” but of course “Svenska Aeroplan Aktiebolaget”
And please please - because it is boiling again here - this eternal fuss about - hands off my griffin and the like - this is all written and thought of in ignorance of the history of SAAB - the griffin is Scania (the heraldic animal of the Skane region) and has nothing to do with the “Svenska Aeroplan Aktiebolaget” or with Tröllhattan. When Scania left, the Griffin should have been painted.
Dear perret
I'm assuming that Tom, just like me, deliberately meant the automobile business.
And believe us; We are both “real”!
gruß
In spite of all that, the automotive division was simply never called as you two called it ... if nostalgia, then please be correct ...
Well, you see, even we make mistakes 😉
Tom see and read it almost every week at least once in the Saab forum! Especially by young “comrades-in-arms” like “Sxxxxx” who is currently in the USA and is often on the lookout for parts. The boy is just 21 years old and so excited about his Saabs….
In my opinion, Saab Parts should not move further away from Saab Automobile (NEVS). Now what shows the sayings and protestations of the Chinese one would be worth the tradition and history of Saab. After all, NEVS could buy Saab Parts in retrospect. You can not hear that anymore. A new name that sounds a bit like a biscuit or sex mailer is absolutely a step in the wrong direction
With all the name change: Where are the classic car enthusiasts ala 99, 900 to 1993, 9000 to 1994 like other premium brands have done with their vehicles for spare parts? If I only think about the fact that you can no longer get a gearbox for my 900, for example ... take from another 900? In 1 to 2 years you will have the same problem again.
I just find “Orio” next to it. Was one of the inventors of the name perhaps in Flensburg?
There is a company called "Orion"
Greetings Ulrich
Hm, the woman U. comes from Flensburg, I believe
I also want a griffin on my car and nothing else (no star, no propellers, no cats, etc.) ... 😉
The name Orio AB is absolutely wrong. One should ask better marketing experts here and get advice.
So Saabparts will have to rename itself in Eschborn. Does not the name Saab completely disappear from Germany? And thus also the basis for a new sales network?
"Swedish Distribution Services", a subsidiary of the Swedes, is based in Eschborn. No new name is planned there so far. The Saab partners and also the Eschborn company may continue to use the name Saab, the name will not disappear. Only the griffin has to be removed from the workshops after a transition period of a few years, as the new contracts want.
I don't know what that is about ... !? Find these processes rather “stupid”. Hardly believe that the old “mother” had something against the use of the name ... First the griffin is gone (old badges apparently no longer available? Or?) And now the name of the company that is responsible for our cars ? Mhhh…. I think she should come back together with the vehicle division at some point anyway?
I also have to think about cookies
Orio should tie in with the word “original”, according to Lennhart Stahl from the (still) Saab Parts AB. That as a background thought ...
Since I think Origo obvious, but probably already out of print.
I just hope the Americans can tell the difference between “Orio” and “Oreo” - not that they think the new shock absorbers are now biscuits with cream filling 😉
Something like that had already happened to someone today
I'd rather be for SWAP - Swedish Automobile Parts, or something. Orio sounds to me - despite the martyr allusion (or multi-door?) - very arbitrary. Or maybe after some snack for boring cinema screenings.
Well, I'm curious ...
a martyr of the Catholic Church, executed in 3. Century in Rome, see Orio (martyr)
Greetings Andreas