Saab Parts AB changes its name to Orio AB. One may think the naming successful or not. More important are the facts that concern us all. And the questions that the name change raises. Obviously, two companies in the Saab world, which we understand belong together, are developing in different directions.
Nothing changes for us, the Saab drivers and also for the Saab partners. Saab Parts AB, in a few weeks it will be operating under the name Orio AB, will continue to be the supplier of Saab original spare parts. In yesterday's announcement to Saab partners, CEO Lenhart Stahl wrote “We remain sole supplier of original Saab parts and will work with Saab more closely than ever in the short and medium term.“That should be seen as a promise. The Saab Helpdesk in Trollhättan will also remain available for our workshops. In addition, the company remains under state ownership, which guarantees stable development.
A background of the name change is the extension of the product range. With Orio a neutral name was chosen, which will not be an obstacle in the expanded distribution business. Because in Nyköping you will not only sell original Saab spare parts in the future; There are more brands added. This broadens the customer base and puts the company future-proof on further pillars. Realistic, because the distribution of Saab spare parts should have reached its peak in the meantime and slowly but continuously decline in the future. In Sweden, one assumes an annual decline of 6%, which makes thoughtful. For on the one hand inevitably decreases with increasing age, the number of everyday vehicles, in return, more and more Saabs reach the old- or Youngtimer status.
Everything about older vehicles has been booming for years, and more and more dealers are realizing that living in this niche, which has long since ceased to be one, can live comfortably. In Nyköping, this trend has not yet been recognized. Spare parts are in need of improvement, and as old Saab 99, 900 and 9000 become more popular, you just look away. A classic section would be an investment in the future and a long-term one.
In the case of English classics with long-lost manufacturers, the supply of spare parts works excellently; small companies and fans organized themselves here. This should be seen as a warning example in Sweden. If you leave open gaps, the reproduction and sales will be taken over by resourceful third-party companies. Lenhart Stahl promised yesterday "More Saab than ever". Maybe then you will take care of our old treasures.
The name change casts a significant light on the situation in Trollhättan. In early summer we were still full of hope that there would grow together what, according to logical understanding, belongs together. Nyköping has the sales network in North America and Europe, and we thought NEVS would have the product for it. The product, a Saab for Europe and the US, is missing, and NEVS has focused on China for the Saab 9-3 Revival. Without a product, NEVS doesn't need a sales network, at least not at the moment. The development suggests that it will take a while longer than hoped until we will see a European version of the new edition of the Saab 9-3.
In Nyköping you couldn't wait for a product to be ready for series production at NEVS. The time to act had come, and letting the opportunities slip by would have been negligent. That is the reality, whether we like it or not! Lenhart Stahl said yesterday in an interview with TTELA about the relationship with NEVS "..we have a normal customer-supplier relationship ..". Saab Parts AB is a logistics service provider for NEVS, nothing more, nothing less.
The drifting apart of both companies does not have to be a development for all time. But it reflects the current situation. Let's see the positive things! There is a dedicated team in Eschborn who takes care of our spare parts. The crew has a lot of Saab in their blood, no matter what name the company bears. And let's focus on what we have and what we enjoy every day. Our vehicles ! With or without a griffin, with the Saab or the Saab - Scania lettering on the hood. Great cult vehicles from southern Sweden ...