SAAB press. Saab Parts Advertising in Austria.
Let's be honest - when was the last time we saw a print advertisement for our car brand? It must have been sometime in 2010 for the introduction of the Saab 9-5 II, at that time there were advertisements in Spiegel, Fokus and Stern in Germany. Then came the great drought, so I am even more pleased with this publication, seen in Austria.

In the current issue of Hotel & Co, a tourism guide for Tyrol and South Tyrol, we found this advertisement from Saab Automobile Parts AB, now Orio AB. Is responsible for the Saab market in Austria by Jan-Philipp Schuhmacher and his staff, and also the ad comes from the Eschborn Tower. Finally, to see again advertising our small Swedish favorite brand, I am very happy!
The placement of the Autumn / Winter campaign there is a clever move in this magazine. Because Hotel & Co is available for half a year in hotels, tourist information offices and restaurants and is often taken home as a souvenir. Unlike in the daily press, this means that the advertisement has a long shelf life. And the chosen motif, Saab 9-3x with mountains in the background, is very well chosen for an alpine holiday region.
The display is more than a sign of life and a signal. Because not everyone who finds the brand likeable informs themselves daily on blogs or in forums about Saab. And yes, you could almost think Saab would be a completely normal car brand with production running again.
But we are on the way there! At least for production. Times are getting better. Finally !
Text: tom@saabblog.net
Image: saabblog.net
The only thing missing now is the legendary showroom on the Danube Canal next to the Summer Stage in Vienna being equipped with a new generation Saab ...
There was also an advertisement for the 9-5 II in Manager-Magazin ...
This advertisement above was also available as a flyer for Saab drivers. I received this flyer from my workshop ... which made me particularly happy ...
It was a date from the Swedish press, not from NEVS-Saab. But, no need to be nervous. Everything so far in the green area!
At least for production? Should have started this week then. Is there something new?
Sorry, the Safari browser ... I forget now and then 😉
… I just started my full Windows via Parallels to see the display. 😉
Please, no öäü in the picture name. 😉
Gives browser as you can see then unfortunately no picture.