There are several ways to find out about events. One can form an opinion by reading different media, or one simply goes to where life takes place. On Monday a new chapter in Saab brand history will be written in Sweden. When the invitation from NEVS landed in my mailbox, there was a brief moment of reflection.
Then a phone call with Mark. Subsequently, the activity in Saxony and Franconia increased by a felt 100%. Appointments have been postponed, the green light has been obtained from the families. Flights, hotel and car rental booked. The promise to NEVS emailed. No question, we're there when the Saab comeback starts in Trollhättan.
Crazy? To write no less than a good 3 years for a brand that has been out of production for 30 months. The visit to Trollhättan is the logical continuation of the Saab story that we are accompanying. Perhaps the beginning of a departure into a better future for Saab, the city of Trollhättan, the fans and the dealers. At this point our thanks to the best wives of all, who always have our backs free to Mark and me and who make it possible for us to live our dreams!
It starts on Sunday ... we fly again towards Gothenburg. With the rental car, which hopefully will not be too cruel, because a Saab has not been available from the landlords for a long time, we then head towards Saab City. We will capture impressions of the mood and the people behind Saab 2.0 on site. It will be exciting, these are exciting times! Because the restart is not a purely Swedish event in the media, because international representatives are also invited. Our readers are there, we will reproduce our unfiltered impressions.
On Friday afternoon, our confirmation of participation came from Saab press chief Mikael Östlund. He is happy that we are there.
We are excited and excited! The Saab Story continues, the German community is up close!