In Trollhättan for a good week now the test runs with the new Saab 9-3 Aero sedan. The local newspaper has put a short film sequence on the net. Reason enough to interrupt the blog break for a brief moment.
The prospect in the film, Jens Jandersson, comes from Stockholm and has been a fan of the small brand from southern Sweden for many years. In the 80s he started with a 900 Turbo and in the 2000s he started collecting vehicles from Trollhättan. In the meantime he had 7 or 8 Saabs, now there are “only” 4. One Saab 9000 and three Saab 900 from the eighties.
Janderssson is being coached by Göran Fredriksson from the communications department of NEVS during his visit to Stallbacka. He reports great interest from all parts of Sweden since the test drive was launched last week. By now he has more 25 potential buyers on the list. Building a holistic customer relationship, Fredrikkson says, is especially important to NEVS. Therefore, every buyer gets a personal attention and a tour of the production and the Saab Museum.
And how is the first Saab under NEVS direction? Jandersson, who is a professional fleet manager, raises his finger for the Saab. The car feels good, has a well-tuned chassis and is nice to drive. And the engine has the appropriate start. The purchase decision he will meet in peace at home in Stockholm. The Saab is an alternative for him and it is also the price that speaks for a purchase. The lies according to his statement good 100.000 Schwedenkronen below that of the competitors.