Perhaps a little symbolism is involved in the spring action of the former Saab Parts, now Orio AB. The old, faded or damaged Saab emblems are exchanged for new ones for free.
An interesting thing, I think. Alone from the financial equivalent. Let's recalculate ... for an original logo on the front and a logo on the back, depending on the model, you're welcome to hike 50,00, 60,00 or more over the counter of the friendly Saab partner. That alone could be reason enough to have the inspection due at the Saab Partner carried out. Besides, let's face it: a Saab with a blank logo in front of us is a picture of misery.
The costs for the emblems are borne by the Orio AB branch in Eschborn. In plain language: you take money to get us into the workshops. What a kind of appreciation to the customer and thus more than a real equivalent. As already during the last action there is again a list of participating Saab partners on the internet. This gives transparency, which is sometimes sorely needed. Because not everywhere, where the Saab shield hangs, there is commitment behind it. Spare parts, available in Sweden, are then indicated as not available - because the desire to deal with brands and customers has been lost at some point. We are spared some disappointment by the list when we land again somewhere where we do not want to know anything about the action. The committed dealers, however, are actively supported.
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Let's talk again about the symbolism that may be wanted, but which could also be coincidence. For about three years, we are without new car supplies. Nevertheless follows from the Eschborn Saab Tower action on action. Reliable, precise as a Swiss clockwork and every time with a new, Saabian idea. Would we be surprised if the Saab team from Hesse would soon also sell new cars? If we were not, we would take it for granted! The German branch of Orio AB is Saab for us, and who else in Germany would be so close to dealers and to the community? But we are not that far yet, that is pure speculation!
Spring shine 2014 is under the impression of the positive events of the last months. In Trollhättan again vehicles run off the line. The auto show in Beijing is scheduled for April, and the brand is starting something like a new spring. It will not be an easy way for Saab in the future, more of a mammoth task, everything is only on start.
Saab is on its way, and the spring action is a beautiful symbol to now flag our brand and make the griffin with the Saab logo on our vehicles shine.
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