Perhaps a little symbolism is involved in the spring action of the former Saab Parts, now Orio AB. The old, faded or damaged Saab emblems are exchanged for new ones for free.
An interesting thing, I think. The financial equivalent alone. Let's do the math… for an original logo at the front and a logo at the back, depending on the model, you can sometimes walk 50,00, 60,00 or more over the counter of the friendly Saab partner. That alone could be reason enough to have the due inspection carried out by the Saab partner. In addition, let's be honest: a Saab that drives in front of us with a bare logo is a picture of misery.
The Orio AB branch in Eschborn bears the costs for the emblems. In plain language: they take money in hand to bring us to the workshops. Which is a kind of appreciation for the customer and therefore more than a real equivalent. As during the last campaign, there is now a list of the participating Saab partners on the Internet. This provides transparency that is sometimes sorely needed. Because not everywhere where the Saab sign hangs, there is also commitment behind it. Spare parts that are available in Sweden are then stated as not available - because at some point the pleasure in dealing with the brand and customers has been lost. The list saves us a lot of disappointment if we end up somewhere again where you don't want to know anything about the action. The committed dealers, however, are actively supported.
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Let's talk again about the symbolism, which can be wanted, but which could also be coincidence. We have had no new car supplies for around three years. Nevertheless, action after action follows from the Saab Tower in Eschborn. Reliable, precise like a Swiss watch and each time with a new, Saab idea. Would we be surprised if the Saab team from Hessen were to sell new cars again soon? If we weren't, we'd take it for granted! The German branch of Orio AB is Saab for us, and who else in Germany would be so close to dealers and the community? But we're not that far yet, that's pure speculation!
Spring shine 2014 is influenced by the positive events of the last few months. Vehicles are rolling off the production line again in Trollhättan. The Beijing auto show is scheduled for April, and something like a new spring is starting for the brand. It will not be an easy path for Saab in the future either, rather a mammoth task, everything is just about to start.
Saab is on its way, and the spring campaign is a nice symbol to now show the flag for our brand and to make the griffin with the Saab logo shine on our vehicles.
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