One of the first markets for the Saab 9-3 EV is Norway. The first electric car from Trollhättan will go into production in the fall, and sales will start in the first quarter of 2015.
As NEVS yesterday told BilNytt, Norway should become one of the key markets for the EV. There were 20 Saab partners in earlier times. Still active are 15 dealerships serving their Saab customers.
According to NEVS press chief Mikael Östlund, one thinks about “lean sales”. Accordingly, there should be no Saab importer for Norway - the contractual partners should either receive dealer contracts with a direct delivery from the manufacturer or act as agencies for NEVS. How exactly the sales concept will look has not yet been decided.
According to BilNytt, NEVS plans to only offer the new Saab EV in three or four markets. Ok China, Sweden, Norway. The Netherlands. That was it. Hmm ...
For NEVS it makes sense to offer the Saab EV in Norway. In the first quarter of 2014, electric cars had a market share of 20.3% in Norway. The market leader is Tesla with a share in the overall market of 10.8%. Or, to put it a bit more clearly: every second vehicle in the EV segment is a Tesla! In numbers came in the first three months of this year 1.493 new Tesla S on Norwegian roads.
(Source / Statistics: Norsk Ebilforening)
Interesting when you consider that Tesla is in the upper class segment and makes other, much cheaper brands look quite old. Ambitious when you consider that NEVS wants to compete against it with the Saab 9-3 EV. For Trollhättan, it is a tough road to success, because the Tesla can do everything that the 9-3 cannot up to now. There are - just for example - the latest multimedia systems and nice little things like the start function or preheating of the interior via smartphone.
The current 9-3 does not even have a navigation system ex works or a Bluetooth hands-free device. The Swedish dealers now have new vehicles with retrofit solutions that are not in line with the premium standards of the brand. Room for improvement is there. Let's see what you want to come up in Trollhättan on these topics with the model 2015. Because a walk through the booming EV segment in Norway will not exist for the Saab 9-3 EV.