How much time has passed since we saw Saab advertising in online or print media? It feels like half an eternity, but this phase comes to an end.
In the online edition of the regional newspaper Trollhättans, Saab advertising is not always shown. Test drives have been advertised since the first 9-3 new cars were delivered to Swedish customers. The Saab slogan “körglädjen” - in German “Fahrspaß” - goes well with the sporty 9-3 Aero.
No Saab advertising has yet been spotted in the large, national Swedish newspapers. But it will only be a matter of time before Saab will show the flag.
There is a spirit of optimism in Stallbacka, which is also noticeable to Swedish fans. High-ranking NEVS employees are spotted at Saab meetings and patronize tables, talk openly about their work and inform about the next steps in Trollhättan. The enthusiasm about the work for the brand should be felt, it is reported. The famous Saab Spirit lives.
I do not think that in past Saab times there was such a close contact between manufacturer and customer. At least not in the last decade. All these are indications for a new, uncomplicated thinking and an exciting mission in the next years. NEVS not only talks about the importance of customer relationships, it also lives them.
I like that and it seems like a new kind of Saab culture is developing, a Saab Spirit 2.0, which of course is a very tender young plant. The road is still very long, Saab is at the very beginning with the comeback.
On the other hand, the delivery of the first customer vehicles in the new Saab delivery center is already a reality. The ttela has also put a Saab video on the net, which we do not want to deprive our readers. 4 minutes Saab TV, have fun!